Making your Trade Show Booth Dreams a Reality


Making your Trade Show Booth Dreams a Reality


The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.


Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.

The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.

Materials Used:

  • Custom PVC graphics
  • Metal tubing uprights
  • 55” TVs
  • 2 Husky garage cabinets
  • 2 pub tables
  • 12 stools
  • 2 product shelves



  • Adaptable scissor frame
  • Easy installation and tear down
  • Custom bar stools
  • Husky lock cabinets for under counter storage


At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.



This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.

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Bish Creative announces strategic partnership with Retail DNA


A powerful step forward demonstrating Bish’s technology thought-leadership for its clients; Retail DNA strengthens its customer reach to national accounts.

(PRWEB) Chicago, IL – January 31, 2020

Bish Creative and Retail DNA are excited to announce a joint partnership to empower Bish’s clients with game-changing capabilities that improve campaign compliance and ROI for their retail display investments. The partnership will provide Bish’s customers with the option to leverage real-time data from technology-enabled displays to help them make more informed decisions that improve campaign performance and reduce waste.

CPG companies in the US spend well over $200B/year on trade promotions and retail displays, but there is very little real-time data coming directly from displays to inform brands about the effectiveness of these investments. Research from A.R.E. POPAI has shown that retail displays have a very low compliance rate of only 40%, but when surveyed, brands believed their display compliance rate to be much higher, at 70%. This perception gap is easily explained by the lack of data coming from displays.

Jerry Fox, President and CEO of Bish Creative explained: “In the past, brands spent millions of dollars on the design and development of beautiful displays but then have zero visibility to what happened to the displays once they left the manufacturer. The world we live in is getting much more concentrated, and it is very important for brands to know that they are making the right display investments in the right locations at the right time.”

Mr. Fox continued, “Adding technology to displays should not be viewed as adding cost. Rather, it represents a solid investment providing proof-positive of the ROI of displays. With the Retail DNA solution, the ROI comes from not only ensuring your displays are where they need to be, when they need to be there for your retail campaigns, but also in the insights that come from all of the displays over time.”

Retail DNA’s co-founders, Gus Hoffman and Sashi Murthy, are very excited by the announcement. Mr. Hoffman, Retail DNA’s CEO, commented: “CPG companies in the US collectively spend billions every year on retail displays, and with good reason, as studies have shown that nearly 8 of 10 impulse purchases are made in-store. However, brands get almost no information about their displays, and there is a ton of waste as a result. It’s remarkable.”

Mr. Murthy, Retail DNA’s CTO, continued: “With Retail DNA’s partnership with Bish, we see a huge market opportunity to help brands increase their merchandising campaign return on investments as well as improve their environmental sustainability efforts. Bish is showing great thought-leadership for their customers, and we’re proud of our growing partnership with such a forward-thinking company.”

Bish Creative was founded in 1955. With over 60 years of experience, Bish has grown from a small family business to an industry leader, creating innovative displays for numerous Fortune 500 companies. Bish Creative is one of the most award-winning companies in the industry, based on awards to win ratio to entries submitted.

For more information on Bish Creative, visit

For more information on Retail DNA, visit 


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The Creativity inside BISH


From prototype to production, Bish offers custom end-to-end solutions that will make your brand stand out among the competition.

WIth over 10 creative designers on staff, Bish Creative leads the industry in creative design and strategic development of fixtures & permanent displays, semi-permanent displays, temporary & corrugate displays, branded merchandise and specialty packaging.

Our conceptual designers are always looking for out-of-the-box solutions to showcase your product. With our help, you can expect your next project will be a huge success!

Check out the video above!

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Introducing Cazadores Catrina – the 2019 Creative Display of the Year!


The Belle of the Ball, La Reina Tequila – no matter her name, Catrina was the show-stopper at the 2019 Shop! awards.

The Catrina display was the centerpiece of a 2018 Dia de los Muertos X Halloween promotion for Tequila Cazadores.

Catrina is colorful and authentic making this eye-catching and attention grabbing iconic symbol easily recognized by the consumer. She was originally sculpted  by a master sculptor, later made from a poly resin and then carefully hand-painted to provide a truly unique way to merchandise the Cazadores Tequila products.

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Bish receives 14 OMA Awards at Shop! 2019!


All we can say is THANK YOU and WOW!

We are so proud of all the hard work and dedication put forward by the Bish Team. We cannot measure our pride and gratitude following this year’s Shop! OMA Awards!

We walked away with 14 total awards:1 Display of the Year, 2 Creative Display of the Year, 6 Gold, 3 Silver and 2 Bronze! Check out the video above to see all our winning displays.

Thank you to everyone who supports Bish Creative, we are looking forward seeing what the future holds!!

Check out the Shop! OMA Awards Video.

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CEO Jerry Fox Inducted into Shop! Hall of Fame


On November 12th, 2018, our CEO Jerry Fox was inducted into the Shop! Hall of Fame to celebrate his leadership,
innovation, and dedication to our creative industry.

The Shop! Night of Honors celebration takes place during the annual meeting for Shop! Environments Association,
the global trade association focused on enhancing retail environments and experiences. More than 125 industry colleagues
were present in New Orleans for the annual education and networking conference.

To be inducted into the Shop! Hall of Fame, recipients have worked within the industry for at least 25 years, have made
significant contributions to the industry and their communities, and have observed ethical business practices throughout their careers.

“Shop! is proud to present the Night of Honors as a way to recognize our outstanding members,” said Todd Dittman,
Shop! executive director. “It is an honor to come together with colleagues to celebrate the achievements of a handful of
extraordinary members during our annual meeting.”

We are proud to have Jerry Fox as our innovative leader!

Check out the video presentation from the Shop! Night of Honors.

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Bish Wins Platinum Award at Design of the Times


Bish Creative Wins Platinum Award at Design of the Times Awards with Patron Margarita Station

At the Path to Purchase Expo, Bish Creative was honored to receive the Platinum Award for a Permanent Display in the Specialty category. The Patron Margarita Station was judged by numerous executives from Consumer Packaged Goods companies, other Creative Agencies and more and received enough votes for a Platinum Award for Permanent Displays.

The Patron Margarita Station additionally won the Gold award in the Liquor category at the awards show. Bish created the Patron Margarita Station to marry Patron’s brand identity. The permanent display captures the main purpose that many consumers purchase the Patron tequila – to make margarita’s. This display was featured in grocery stores and liquor stores as an aisle display to grab the consumer’s attention as they passed by.

Bish Creative wins Gold, Silver, and Bronze awards at Design of the Times Awards

Bish Creative was also fortunate to win two other awards at the Design of the Times Awards Show. With Innerworkings, Bish won the Silver Award in the Liquor category for the Beam Suntory – Suntory Toki Display. And Bish won the Bronze Award in the Liquor category for the Moet Hennessy – Say it With Champagne permanent display.

If you are looking to stand out from the crowd and showcase your product.

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Ok, you asked for it!

Prepare to be blown away!

Give us some info & we’ll get started!


    Get ready to win some awards!

    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!


      Get ready to win some awards!