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Jerry discusses how important it is to make an impact in the retail world. Shopping is not going away, it is evolving into an experience consumers will talk about, take pictures of and share with their network.
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Aviation, Creatively Strategic Events – transcript
Hello again. My name is Jerry Fox, president and CEO of Bish Creative Display. Welcome to our latest edition of marketing insights. The world of retail marketing is about to change. So buckle up for the ride.
First of all, shopping will never go away, but creating the right experience for your brand, your store, and your customer will change. Consumer dwell time is at its fastest pace ever, thanks to our digital world and the pace we all think and live in today. On average, a consumer would spend 20 to 30 minutes in a store, shopping for their needs and wants. Today, it is less than 10.
So what’s important for your brand? Impact. Consumers need to be engaged, feel a part of your brand story, whether it’s a snack, a piece of fashion, a beverage or anything. Regardless of what your product costs, impact is crucial. The concept of stack it high and watch it fly is gone. Take this Aviation experience piece. You feel a part of an airport experience. Whether this is in store, at an airport, a trade show, or wherever, the consumer is easily transformed into this retro airline experience all the way to the carpeting and of course all the way to the Aviation Gin.
What can Bish do for you? Perhaps it’s a trade show booth, an event experience, a complete store redo, category or aisle reinvention, or a classic in-store merchandising solution. Our goal is to be your holistic resource for your below-the-line marketing needs. Our brains are a combination of right and left. Or in other words, creatively strategic. Take the challenge and take a sip. My friend, Ryan Reynolds, and the Aviation crew are ready to take off. Put your tray tables up, buckle your seat belt, and be prepared for takeoff. Till next time.
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