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In an age dominated by online shopping, the value of a physical retail presence might seem diminished. However, the reality is quite the opposite. The hybrid or omni-channel shopping model, which relies on a successful brick-and-mortar component, is proving to be critical, especially in certain product categories.
Retail displays are more than just eye-catching arrangements of products; they are powerful tools that can significantly impact consumer choices. Here’s why having displays showcased in brick-and-mortar stores is beneficial for consumer brands:
Now that we understand the significance of brick-and-mortar retail, let’s dive into some of the product categories that are thriving in this hybrid shopping landscape.
Foods, snacks and beverages can often be an impulse item where a retail display can help initiate a purchase.
Sampling and testing makeup and perfumes are essential to making informed choices.
Customers rely on expert advice and immediate access to over-the-counter medications and health products.
In-store experiences offer a sensory advantage that online shopping can’t replicate.
Hardware stores offer a hands-on experience for customers to assess the quality and functionality of tools and equipment.
Customers prefer to see kitchen appliances, furniture, and home decor items in-store before committing to a purchase.
Pet owners can evaluate and ensure the quality and suitability of products like pet food, toys, and accessories, promoting informed purchases for their furry friends.
Physical stores allow homeowners to inspect plants, gardening tools, and outdoor furniture firsthand, fostering a deeper connection to the products and enriching the home and garden shopping experience.
The tasting and browsing experience allows customers to explore a variety of beverages, strengthening their connection with the brand’s identity and fostering loyalty.
While online retail has its advantages, the hybrid or omni-channel model, with a thriving brick-and-mortar component, remains essential for specific product categories. As consumers continue to seek tactile experiences, personalized support, and unique in-store interactions, brands that invest in their physical presence are poised for success in the evolving retail landscape. So, whether you’re exploring cosmetics or shopping for home and garden essentials, remember that the brick-and-mortar store is more than just a showroom; it’s an integral part of the modern shopping experience.
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As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.