Teremana Copper Still Display

Two things are certain in this day in age celebrity endorsed spirits have become a success story and Tequila is the #1 consumed spirits today. Spirits is a challenging category with ebbs and flows between successes be it vodka bourbon gin etc each category rises and falls throughout the process for the past 5 years Tequila has been on a tremendous upswing. Dwayne the Rock Johnson has also had an incredible upswing in his career combining his star power with a top-of-the-line Tequila has made Teremana one of the most successful launches in spirits history. Developing an iconic wow display was the objective for they really wanted to tell the story of a quality vs using a celebrity to support the product.

Many creative submissions were considered however the three defining objectives were impact, relatability, and conversion. Teremana is a super-premium Tequila in a very crowded space. Consumers of today always want to try new Tequilas and will treat themselves when enticed at the store. Creating a replica still based on the exact still in Jalisco, Mexico was the key visual to draw the attention of consumers entering the store. Many other iconic figures were considered for this impactful 3-dimensional still clearly told the consumer this was a high-quality Tequila and a very attainable brand. Developed out of multiple vac form plastic pieces the still was based off an authentic with gages, portals, etc. The wow factor of this 6 ft tall still was far more relevant to the brand even with the help of celebrity status. With an initial launch of April 2021 this domestically produced masterpiece made a significant impact at retail for over 700 pieces were ordered and multiple case stackings were achieved.

Client: Teremana Copper Still
Brand: Teremana
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Urethane, MDF, corruagte, plastic

Teremana is owned by parent company Jaegermeister and Teremana was their 2021 big bet band. The rise in Tequila celebrity endorsed spirits make for a competitive marketplace however the quality of the product is what’s creating the trial and market share for this growing brand. As mentioned over 700 displays were produced were in 2021 and more than 700 are planned in 2022 for retailers are planning for this nonthematic iconic merchandising piece that solely emphasizes the Teremana brand. Sales increased by 200% and in a growth, trajectory far exceeding any sales goals as mentioned iconic wow displays in the spirits industry. Retailers love the retail theater environment around proper spirits merchandising.

Two things are certain in this day in age celebrity endorsed spirits have become a success story and Tequila is the #1 consumed spirits today. Dwayne the Rock Johnson has also had an incredible upswing in his career combining his star power with a top-of-the-line Tequila has made Teremana one of the most successful launches in spirits history. Developing an iconic wow display was the objective for they really wanted to tell the story of quality. Creating a replica still based on the exact still in Jalisco, Mexico was the key visual to draw the attention of consumers entering the store. Many other iconic figures were considered for this impactful 3-dimensional still clearly told the consumer this was a high-quality Tequila and a very attainable brand. Developed out of multiple vac form plastic pieces the still was based off an authentic with gages, portals, etc. With an initial launch of April 2021 this domestically produced masterpiece made a significant impact at retail for over 700 pieces were ordered and multiple case stackings were achieved. Sales increased by 200% and in a growth, trajectory far exceeding sales goals.

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