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Balcones Barrel Bottle Display with Lighting
Balcones Barrel Bottle Display with Lighting
As a relative newcomer to the craft whiskey industry, Balcones has experienced incredible growth in its home state of Texas and was acquired by Davos Brands to be launched nationwide. The Texas story is best emulated in this open-air barrel where the bottle and light are the heroes. This small and effective display was designed to tell the consumer that this TX whiskey is some of the best in the industry. Targeted towards young millennials, who have a desire to find brands. Balcones was a hit.
The creative team took an extensive tour of the Balcones distillery in Waco, TX. The distillery was built inside a turn of the century (19th) high-end vault warehouse where rare jewels, furs, and collectibles were stored in the early 1900s in climate-controlled rooms. This facility serves as a perfect place for a TX whiskey. The misconception that all bourbons come from KY is simply not true for a bourbon is a bourbon as long as the ingredients include 40% corn. Walking through the facility there are several open-air barrels that serve as furniture and décor with turn of the century Edison style lighting in every vault. This elegant display tells the consumer the story of Balcones just by its appearance. Retailers loved this display for its interactive, motion sensored light, and open and airy feel. This allowed the retailer the opportunity to place the display anywhere throughout the store. The retailer also had flexibility to put any Balcones bottle of their choosing inside the barrel, for there are several varietals from which to choose. Balcones was introduced to the entire nation in 2021 and has been noted as the fast-growing craft whiskey in the category. Manufactured from used barrel staves and Edison lighting, made this piece truly authentic to the Waco, TX story.
Client: Balcones
Brand: Balcones
Main Channel: Liquor & Grocery
Year: 2021
Type: Semi-Permanent Display
Main Materials: Wood, Metal and PVC Graphics with LED lighting
This beautiful display achieved 100% placement for the stores that bought Balcones used this as the sole storyteller regarding this brand. Balcones sales in TX grew an astonishing 30% and nationwide have grown 18% since its launch, this has been earmarked as the fastest growing craft whiskeys and has recently been purchased by Diageo, the world’s largest spirits producer. Similar items for on-premise were built around this same look and feel for ice buckets, condiment trays, back bar glorifiers, tip jars etc.
As a relative newcomer to the craft whiskey industry, Balcones has experienced incredible growth in its home state of Texas and was acquired by Davos Brands to be launched nationwide. This small and effective display was designed to tell the consumer that this TX whiskey is some of the best in the industry. Targeted towards young millennials, who have a desire to find brands. Balcones was a hit. The creative team took an extensive tour of the Balcones distillery in Waco, TX. Walking through the facility there are several open-air barrels that serve as furniture and décor with turn of the century Edison style lighting in every vault. This elegant display tells the consumer the story of Balcones just by its appearance. Retailers loved this display for its interactive, motion sensored light, and open and airy feel. This allowed retailers the opportunity to place the display anywhere throughout the store. The retailer also had flexibility to put any Balcones bottle of their choosing inside the barrel, for there are several varietals from which to choose. Manufactured from used barrel staves and Edison lighting, made this piece truly authentic to the Waco, TX story. Balcones sales in TX grew an astonishing 30% and nationwide have grown 18% since its launch, this has been earmarked as the fastest growing craft whiskeys and has recently been purchased by Diageo, the world’s largest spirits producer.
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