Ok, you asked for it!
Prepare to be blown away!
Give us some info & we’ll get started!
The objective for the 7 Deadly Zins Chandelier was to create a unique attention getting piece that could be displayed during the critical Halloween selling period and transition into the critical Holiday sales push. They wanted a piece that would be on floor space for 4-6 months. The display needed to be open, airy, interactive and speak to the personality of the brand 7 Deadly. As off-premise wine consumption is on the rise, incremental case stacking with display enhancers were essential in locking in the critical floorspace. The popular priced premium blended Zinfandel wine is a category leader in Zinfandels. In personality of the brand there are 7 Deadly Zins which are: Wrath, Greed, Envy, Vanity, Sloth, Gluttony, and Lust so each candle of the chandelier represents one of those Zins. The ideal consumer is a combined income family that purchases premium wines for everyday consumption. According to data studies, premium priced wines are on the rise for their perceived value is greater than the cost of the bottle.
This design initiative was a creative shootout between three companies, for Halloween and Holiday are the most critical times for this brand. A battery-operated motion – sensored chandelier was chosen as the winning design for it’s unique black and red color scheme fit well with a Halloween motif and equally inviting as a Holiday piece. Manufactured with laser cut metals, bent wires, and motion sensored LED lights make this an attractive display for any store décor. This unit could hang from the ceiling or sit atop steel poles with a carefully hidden motion-sensor that turned the chandelier lights on when a consumer passed. Retailers loved this piece for it was disruptive, and open and airy so it didn’t block the view through their store. The biggest challenge was to replicate an authentic chandelier you would see in a Haunted House but also in an elegant mansion. Locking in the floor space during those 4-5 months single handedly defined the success of this brand.
Client: The Wine Group
Brand: 7 Deadly Zins
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Metal
Ideating around an idea that would be successful during a Holiday and Halloween promotion is quite challenging, however, the same consumer has a completely different mindset during those times. Brands of today need to be real estate managers in securing as much floor space as possible with creative, effective merchandising. With 180 pieces made, this piece was incredibly impactful and contributed to an 80% in sales during this time with case stackings as much as 2-3x the previous promotional programs. This piece has been once and is slated to be rerun a 3rd time in 2022 for each selling period, additional retailers are signing up as well as previous retailers are gaining market share for this popular, premium priced wine. Merchandising in off-premise markets such as grocery, liquor, convenience, and premium liquor have become remarkable success stories with effective, creative merchandising displays for brands such as 7 Deadly Zins.
The objective for the 7 Deadly Zins Chandelier was to create a unique attention getting piece that could be displayed during the critical Halloween selling period and transition into the critical Holiday sales push. They wanted a piece that would be on floor space for 4-6 months. The display needed to be open, airy, interactive and speak to the personality of the brand 7 Deadly. The popular priced premium blended Zinfandel wine is a category leader in Zinfandels. In personality of the brand there are 7 Deadly Zins which are: Wrath, Greed, Envy, Vanity, Sloth, Gluttony, and Lust so each candle of the chandelier represents one of those Zins. The ideal consumer is a combined income family that purchases premium wines for everyday consumption. A battery-operated motion – sensored chandelier was chosen as the winning design for its unique black and red color scheme fit well with a Halloween motif and equally inviting as a Holiday piece. Manufactured with laser cut metals, bent wires, and motion sensored LED lights make this an attractive display for any store décor. This unit could hang from the ceiling or sit atop steel poles with a carefully hidden motion-sensor that turned the chandelier lights on when a consumer passed. Retailers loved this piece for it was disruptive, and open and airy so it didn’t block the view through their store. The biggest challenge was to replicate an authentic chandelier you would see in a Haunted House but also in an elegant mansion. Locking in the floor space during those 4-5 months single handedly defined the success of this brand.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.