BarCart BOPUS Display

BarCart BOPUS Display

With the tremendous increase in alcohol sales during the pandemic, an opportunity arose for BarCart to partner with one of the largest spirits companies, Proximo. When you shop the aisles of the liquor store, the variety of product in every category beer, wine and spirits is overwhelming. As the pandemic, drove people to be at home entertaining at home was at an all time high. Today’s sophisticated consumer wanted to buy online but pick up in store (BOPUS). The objective was to create a gathering center in every store for BarCart purchases. Even though BarCart was the portal and Proximo was the sponsor other products were allowed within the BarCart display, however, Proximo struck a deal where all of their products were on the landing page of the website. The BOPUS concept was built around millennials, however, the convenience and accuracy made this concept acceptable to all online shoppers.

 

 
 

In the world of adult-beverage, age and payment verification are critical for the shopping experience must be legal and secure. This beautifully built acrylic highlighted in the BarCart copper color makes for an attractive display in any store. This showcase display because it was BOPUS was front and center making the shopping experience easy for the retailer for verification purposes and for the consumer for they knew their order was protected and ready to go. Built to hold numerous orders, the store personnel could easily open the locked case and verify the contents and purchase so the shopper could be on their merry way. Proximo’s benefit was purely on the front-end of their website, even though there are thousands of products, most consumers statistically go no more than 2-3 pages deep in any search. This strategic placement of product online made for a strategic placement in store, when consumers walked by and saw the orders, they could clearly see an abundance of Proximo products. Statistically speaking 98% of consumers that enter a liquor store walk out with something so whether on display or on display on-line that placement garners the highest activity.

Client: Bar Cart
Brand: Proximo
Main Channel: Liquor & Grocery 
Year: 2021
Type: Semi-Permanent
Main Materials: Plated sheet metal, acrylic, MDF

 

The adult beverage industry is highly regulated with taxations, age restrictions, distributor rules, etc. The ability to merge the online shopping to the instore shopping has been an incredible challenge for the spirits industry this revolutionary concept of showcasing your products on a very popular website made for increased sales in all stores that carried the BarCart merchandiser. It was easily recognizable to consumers and easily merchandised by the retailer. With over 135 single store sales, which participated in this program they achieved 180% growth while also increasing brand recognition for all Proximo products. This revolutionary concept was a win-win for all.

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    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!

       

      Get ready to win some awards!