What is Visual Merchandising and why is it important for your brand’s success?
At Bish Creative, we believe first impressions matter. In the retail world, this could be the difference between a satisfied customer or a lost sale. To ensure your products are catching the eyes of your audience in the retail space they need to be the best visual representation of your brand. How do you get customers to notice your brand in this competitive space? This is where visual merchandising comes into play. Whether someone is doing their routine weekly grocery shopping or shopping for a special occasion, your point of purchase displays and merchandising end-caps can easily transform your brand’s aesthetic and pull the shopper’s attention right to your brand. Finally enticing messaging for your merchandising displays can lead to a sale.
What is visual merchandising and how can it help my brand?
Visual merchandising is the practice of optimizing the presentation of products and highlighting their features in a retail setting. A couple examples of retail displays are countertop displays, end-caps or interactive store displays. Each type of display plays a different role in the shopper’s experience. While an end-cap keeps your brand visible from many areas in the space, a countertop display pushes for last minute impulse purchases when the customer is at the register.
The purpose of retail displays is to attract new and repeat customers, encourage them to connect with your brand and motivate them to make a specific purchase. When they see an eye-catching display, the idea is to elicit an interaction – whether that is touching part of the display or simply viewing it, with the end-goal of the shopper grabbing the product and making the purchase. The in-store customer experience is just one touch-point between the shopper and your brand. A strong digital presence on social media is a great compliment to retail displays to keep your brand relevant in the eyes of your audience. As we know, the retail space is a competitive place and this is where making a lasting first impression for your customers is crucial. Not only have they interacted with your display and brand, you’ve begun to build a relationship, resulting in a customer.
There are many different ways your brand can be showcased to maximize visibility and sales on the retail floor. Each brand has different needs and target audiences, and therefore a different visual merchandising strategy. This is where the visual merchandising experts at Bish Creative team can help.
How can Bish Creative help with my visual merchandising efforts?
At Bish Creative, we can bring your retail merchandising vision to life! Whether you’re looking for a corrugated display, Retail Theater or a complete store redesign with interactive components, our creative team of project managers, designers and engineers will collaborate to ensure your brand is being cast in the best and brightest light. Our background of award-winning designs that are strategically catered to the target audience have been trusted to put the spotlight on our client’s brands for the last 60 years. From permanent displays to floor displays and everything in between, our creations will have customers reaching for your product over and over again.