Retail Insights #11 Bish’s Design Team transcript

Jon Solomon:
It’s an old adage in writing, but I think it definitely applies to design, that the scariest place for a creative person is the blank page. And research is that springboard.

Dan Ceresa:
For me, my process always starts with a blank canvas. I have a blank Photoshop document, or a brand new scene in my 3D program, and that’s where I like to shine.

Jon Solomon:
I think the first place to start when developing a strategy is just listening. Listening to the client, reading through the brief, paying attention to what it is that they want, what the brand needs, and then going from there. At the end of the day, it has to stand up.

Jon Solomon:
One of the neat things about our industry is everything we’re doing is in real space. It’s not made up, and so we have to respect things like physics, and energy, and all of the different kind of disciplines that go into that, and engineering is central to that. So there is the physical side of it, that I quipped where it does need to stand up, but then also the way that it’s built will always directly affect the price of the final unit.

Jon Solomon:
The thing that really, I think, sets us apart on design is us. We hands down, I think Bish has the strongest design team in our industry. So it really boils down to the team that Jerry and the management at Bish has developed.

Jon Solomon:
Drive-through open.

Dan Ceresa:
That’s right.

Jon Solomon:
There you go.

Dan Ceresa:
There it is, right on the wall there. Drive-through’s always open was the saying that our boss, Jerry, has always coined with everything. No matter what the client wants, when they want it, drive-through is open, we’ll get it for them. We’ll get it right the first time.