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The merchandiser includes a digital screen with looped video and audio to show the consumer how the machine functions, the assortment of cocktails, and draws the consumer in to interact with the replica machine sitting on the counter.
The concept of a well-crafted, tasteful alcoholic cocktail made from a concentrated liquid is fascinating and relevant for today’s world. This type of convenience cocktail making is the wave of the future. The Drinkworks machine is made for the consumer that doesn’t spare expense when it comes to their adult beverages. It is the category leader for premium cocktails made at the push of a button, and the in-store merchandiser is built with the same high-end look and feel to coincide with the premium brand identity.
Easily interchangeable panels and artwork have made these pieces a staple for stores that continue to engage and attract customers. From product launch to expansion of flavors the versatility in these displays has been able to accommodate and grow with the brand.
Client: Keurig-Dr. Pepper and AB InBev
Brand: Drinkworks
New Product Launch
Main Channel: Specialty Retailers & Services
Awards/ Recognition: 2020 Shop!
Year: 2019
Type: Permanent Display
Main Materials: Wood, Steel
Merchandising Type: Permanent
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree