Voodoo Ranger IPA Bottle Enhancer

Voodoo Ranger IPA Bottle Enhancer

In the competitive craft beer segment local and national craft breweries constantly battle for tap handle space. Often the international brewers own the tap handle space to win the battle on-premise. New Belgium’s Voodoo Ranger is one of the most successful craft beers in the marketplace. When you walk into an on-premise place it is easy to distinguish what beers are on tap it is impossible to distinguish what beers are available until you look at a menu.

This Voodoo Ranger bottle enhancer was made to entice the consumer of the availability of voodoo ranger at this establishment. Designed to hold one bottle and take up minimal counter space this piece was immediately accepted by on-premise establishments as a clever and unique to bring this product to the attention of the on-premise consumer. Targeted to all genders and all consumers of craft beers.

 
 

Space management on a bar is precious, beer is always served cold. Promoting beer on the back bar has rarely been done for the profit margin in beer is slim and the real estate of the back bar is precious. New Belgium asked us to bring their iconic voodoo ranger to life saying with his hand reaching out, “try this beer and try it here.” Hand sculpted by a master sculptor from Disney this precise replication was jaw dropping and reproduced to exact the 3D specifics of the voodoo ranger. Retailers and on-premise establishments were enamored at such a clever way to let the consumer know Voodoo Ranger was available at this establishments. Placed strategically at the back bar, on-premise establishments immediately saw an incredible lift in voodoo ranger sales so much they were even able to secure tap handles in top accounts. Molded from resin and hand decorated to match the color scheme of the Voodoo Ranger as you see on the bottle.

Client: New Belgium Brewing
Brand: Voodoo Ranger
Main Channel: Liquor & Grocery 
Year: 2021
Type: Semi-Permanent Display
Materials: Urethane, wood, and acrylic

 
 

With over 500 units made as well as reproduced three times the placement of the Voodoo Ranger is at 100% for at no cost establishment it has created a lift unsurpassed by even high-end spirits. Reproduced to the exact standards of the label taking up the small footprint and immediately visible to their consumer this bottle enhancer checks all the boxes for creative, effective merchandising. Voodoo Ranger has a unique and iconic look there are two levels of craft beer there is true local craft and there is national craft. New Belgium is classified as a national craft brewer for they provide a superior made from craft ingredients at their iconic brewery in Ft Collins, CO. For they achieve on average, 50-60% lift in bottle sales per establishment for those that displayed the Voodoo Ranger. This type of eye-catching merchandising will more than likely be copied by other craft beers in the future but for now the innovative Voodoo Ranger is the winner in the craft beer industry.

In the competitive craft beer segment local and national craft breweries constantly battle for tap handle space. Often the international brewers own the tap handle space to win the battle on-premise. New Belgium’s Voodoo Ranger is one of the most successful craft beers in the marketplace. When you walk into an on-premise place it is easy to distinguish what beers are on tap it is impossible to distinguish what beers are available until you look at a menu. This Voodoo Bottle Ranger Enhancer was made to entice the consumer of the availability of Voodoo Ranger at this establishment. Promoting beer on the back bar has rarely been done for the profit margin in beer is slim and the real estate of the back bar is precious. New Belgium asked us to bring their iconic Voodoo Ranger to life saying with his hand reaching out, “Try this beer and try it here.” Hand sculpted by a master sculptor this precise replication was jaw dropping and reproduced to exact the 3D specifics of the Voodoo Ranger. Molded from resin and hand decorated to match the color scheme of the Voodoo Ranger as you see on the bottle. This type of eye-catching merchandising will more than likely be copied by other craft beers in the future but for now the innovative Voodoo Ranger is the winner in the craft beer industry.

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    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!

       

      Get ready to win some awards!