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Outdoor activities have been on the rise for several years, today’s consumer wants to have a balanced lifestyle that includes outdoor activities. Tin Cup is an authentic Colorado whiskey that has grown substantially over the past several years. This octagonal shaped with a tin cup shot glass as the cap has made this the outdoorsman’s whiskey of choice. One of the more popular outdoor activities and has been growing over the past few years is fishing, whether it’s fishing during the summertime or even during the winter a shanty is what consumers can easily relate to. This authentic Colorado whiskey mirrors a shanty complete with a front porch, rocking chairs, fishing rods visually puts the consumer into a relaxing state of mind for Tin Cup stands for relaxation and enjoyment. This blended whiskey is extremely popular with young adult consumers, 25-35 who love the outdoors.
With popular shows such as Yellowstone and 1883, outdoor activities and western culture have become popular with all consumers. Tin Cup wanted to put the consumer into a relaxing state of mind when shopping for spirits. This replica shanty comes with all of the accoutrements that you would visualize if you were to be in a fishing shanty on a lake, river, or pond. Being one with nature and enjoying a fine whiskey, is what Tin Cup emulates in all their merchandising displays. For they have become the leader in craft whiskey, with clever displays such as this being the focal point of multiple case stackings in retailers across the country. Special attention was made to the graphics of the shanty and the miniature outdoor accessories that you would find during a fishing expedition.
Client: Tin Cup
Brand: Tin Cup
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: MDF, wood, metal, resin, plastic
Tin Cup has done a remarkable job identifying its consumer and developing displays around outdoor activities relevant to today’s whiskey drinker. Additionally, retailers appreciate this retail theatre approach to marketing for it helps guide the consumer to Tin Cup and has single handedly been the mechanism for its growth. Several adaptations of outdoor activities camping, skiing, mountain climbing are all activities associated with the Tin Cup consumer. Sales have grown 25-35% each year and more importantly case stackings at retailers have grown an amazing 50-60% for retailers use these displays as the focal point for the craft whiskey category. Additional retail theatre adaptions of outdoor activities will be prevalent in all future Tin Cup merchandising displays as these displays are proven winners in the retail marketing world.
Outdoor activities have been on the rise for several years, today’s consumer wants to have a balanced lifestyle that includes outdoor activities. Tin Cup is an authentic Colorado whiskey that has grown substantially over the past several years. This octagonal shaped with a tin cup shot glass as the cap has made this the outdoorsman’s whiskey of choice. One of the more popular outdoor activities and has been growing over the past few years is fishing, whether it’s fishing during the summertime or even during the winter a shanty is what consumers can easily relate to. This authentic Colorado whiskey mirrors a shanty complete with a front porch, rocking chairs, fishing rods visually puts the consumer into a relaxing state of mind for Tin Cup stands for relaxation and enjoyment. This blended whiskey is extremely popular with young adult consumers, 25-35 who love the outdoors. This replica shanty comes with all of the accoutrements that you would visualize if you were to be in a fishing shanty on a lake, river, or pond. Being one with nature and enjoying a fine whiskey, is what Tin Cup emulates in all their merchandising displays. Retailers appreciate this retail theatre approach to marketing for it helps guide the consumer to Tin Cup and has single handedly been the mechanism for its growth. Sales have grown 25-35% each year and more importantly case stackings at retailers have grown an amazing 50-60% for retailers use these displays as the focal point for the craft whiskey category.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.