Tin Cup Fishing Shanty Display

Tin Cup has done a remarkable job identifying its consumer and developing displays around outdoor activities relevant to today’s whiskey drinker. Additionally, retailers appreciate this retail theatre approach to marketing for it helps guide the consumer to Tin Cup and has single handedly been the mechanism for its growth. Several adaptations of outdoor activities camping, skiing, mountain climbing are all activities associated with the Tin Cup consumer. Sales have grown 25-35% each year and more importantly case stackings at retailers have grown an amazing 50-60% for retailers use these displays as the focal point for the craft whiskey category. Additional retail theatre adaptions of outdoor activities will be prevalent in all future Tin Cup merchandising displays as these displays are proven winners in the retail marketing world.

Outdoor activities have been on the rise for several years, today’s consumer wants to have a balanced lifestyle that includes outdoor activities. Tin Cup is an authentic Colorado whiskey that has grown substantially over the past several years. This octagonal shaped with a tin cup shot glass as the cap has made this the outdoorsman’s whiskey of choice. One of the more popular outdoor activities and has been growing over the past few years is fishing, whether it’s fishing during the summertime or even during the winter a shanty is what consumers can easily relate to. This authentic Colorado whiskey mirrors a shanty complete with a front porch, rocking chairs, fishing rods visually puts the consumer into a relaxing state of mind for Tin Cup stands for relaxation and enjoyment. This blended whiskey is extremely popular with young adult consumers, 25-35 who love the outdoors. This replica shanty comes with all of the accoutrements that you would visualize if you were to be in a fishing shanty on a lake, river, or pond. Being one with nature and enjoying a fine whiskey, is what Tin Cup emulates in all their merchandising displays. Retailers appreciate this retail theatre approach to marketing for it helps guide the consumer to Tin Cup and has single handedly been the mechanism for its growth. Sales have grown 25-35% each year and more importantly case stackings at retailers have grown an amazing 50-60% for retailers use these displays as the focal point for the craft whiskey category.