Yearly Archives: 2023

Crafting Impactful Retail Displays on a Budget:
The Art of Fit + Trim Creativity

In the dynamic world of retail display marketing, we know the intersection of budgets and creativity is on the top of your wish list. Contrary to common belief, creating eye-catching retail displays doesn’t have to drain your budget. At Bish Creative, we’re here to debunk the myth and showcase how fit + trim creativity can be both budget-friendly and impactful.

Effective and Affordable Retail Displays with the Fit + Trim Approach:

We understand that in today’s competitive market conditions, it’s more important than ever to adapt creative retail display solutions to economic realities. Are you skeptical about creating engaging retail displays with a limited budget? At Bish Creative, we’re experts in providing practical strategies and delivering successful stories of retail displays achieved with just a shoestring budget of under $100. Creativity knows no bounds, especially when you have the right mindset and approach.

Embracing the fit + trim mindset is key for marketers looking to achieve maximum impact with a minimum budget. We provide tips for crafting retail displays that not only resonate with your audience but also align seamlessly with your budgets.

Limitations Foster Creativity

Understanding the vital role budgets play in the realm of retail display marketing is crucial. Rather than viewing a limited budget as a limitation, we see them as an opportunity for innovation. Our expertise in crafting budget-friendly retail displays has awarded us 4 “Budget Retail Display of the Year” by the OMA (Outstanding Merchandising Achievement) organization.

One example of these budget retail displays is our Belvita retail display. Despite being such a small retail display, it managed to make a big impact. Budget limitations ensure that we need to find a way to make an impact with the tools we have. This allowed us to make a simple design for Belvita, invoking the feeling of waking up in the morning with a fresh cup of coffee and a belvita biscuit. This simple idea not only conveys a powerful message, but also won us a “Budget Retail Display of the Year” from OMA!

Making a retail display that wows people isn’t something that needs to break the bank. Limited budgets just require us to put our creativity to the test and make a massive impact. At Bish Creative, we invite you to explore affordable, creative retail display solutions that make a lasting impression. Join us on this journey where budgets and creativity converge to redefine the possibilities of impactful retail displays.

Spatial Experience Design Student from FIT Awarded
Inaugural Bish Creative/Jerry Fox Scholarship

Hollywood, Fla. (December 1, 2023)— It is with great pleasure that PAVE Global in partnership with Bish Creative congratulates Karamalic Jimenez, a Senior in the Spatial Experience Design program at the Fashion Institute of Technology, as the recipient of the inaugural Bish Creative/Jerry Fox Point-of-Purchase Scholarship + Experience!

This scholarship recognizes and supports leadership potential in Graphic Design, Industrial Design, Applied Design, Engineering Design, UX Design, Product Design, and Branding fields through a $2,500 scholarship plus a 5-day immersive mentorship experience at Bish Creative in Chicago, IL, and an invitation to attend the 2023 PAVE Gala in New York City as a guest of Bish Creative.

Excerpt from the Portfolio of Karamalic Jimenez

“It is with great pleasure and privilege we announce the inaugural winner of the BISH/FOX scholarship to Karamalic Jimenez from the Fashion Institute of Technology in NYC,” said Jerry Fox, CEO of Bish Creative. “Karamalic’s portfolio speaks to the brands identity and personality while bringing the shopping experience to life with her unique approach to Point of Sale Retail Displays, we look forward to sharing our world with her and exploring new ways to bring brands to life at retail!!”

Excerpt from the Portfolio of Karamalic Jimenez

Jerry has been a part of the POP/Visual Arts community for over 35 years. Bish provides creative and innovative solutions in-store to market and merchandise for the World’s top brands and retailers. The Bish motto is simple, creativity and innovation never go out of style. Bish started as a small family company in 1955, under Jerry’s leadership they are now a global powerhouse and have the highest award-winning percentage of any company in the business. A week’s mentorship at Bish Creative in Chicago will lead to the best exposure possible to the world of POP Advertising and Marketing Design. Jerry is extremely passionate about PAVE and its mission. As a student in the business world, he knew nothing about in-store marketing and advertising, but he learned and succeeded. Now, the next generation of students deserves the same opportunity!

Inspired by Bish Creative’s out-of-the-box award-winning retail displays, students were asked to include 2-3 pages within their portfolio that showcase the most exciting or outrageous design work that they’ve created “just for fun,” in addition to the standard application materials.

Excerpt from the Portfolio of Karamalic Jimenez

A Special Thank You to Our 2023 Bish Creative Scholarship Judges:

• Jerry Fox, President & CEO, Bish Creative
• Lori Taylor, Director of Client Relations, Bish Creative
• Elizabeth Dasso, Executive Assistant, Bish Creative

Excerpt from the Portfolio of Karamalic Jimenez

The PAVE Scholarship Program, now in its fourteenth year, provides financial assistance to students in educational programs preparing them for careers related to the creation and design of consumer environments, including but not limited to retail design, visual merchandising, interior design, architecture, graphic design, product design, UX design, graphic design, and industrial design.

PAVE was developed to help ensure a future talent pool for the industry by eliminating barriers to studying in these fields. The funds assist students experiencing financial difficulties that may prevent them from continuing school. PAVE has awarded students over $252,900 in cash awards, financial grants, scholarships, and educational experiences in the past three years.​

About Bish Creative

For over 60 years, Bish Creative has been the leader in the design, development, creation, and innovation of award-winning merchandising and retail marketing programs; from individual retail displays to complete store-within-a-store and everything in between.

For more information, please visit www.bishcreative.com.

About PAVE Global

Founded in 1992 as The Planning and Visual Education Partnership, PAVE Global is a 501(c)(3) charitable foundation, with all proceeds benefitting PAVE’s educational programs. The organization enables young talent to build successful careers designing and creating consumer environments. Our vision is to cultivate relationships with students, educators, and the design industry through financial assistance, top-industry thinking, inspiration, and mentorship.

For more information, please visit www.paveglobal.org.

Crafting Special Moments with Bish Creative Display

Can you hear the jingle bells ringing? The holidays are almost here, and it’s time to sprinkle some festive magic in every corner of retail spaces! With the world embracing the joy of in-person shopping again, creating a unique and heartwarming shopping environment is key. At Bish Creative Display, we understand the art of marrying tradition with innovation—crafting not just a store retail display but an enchanting holiday story that resonates with each customer who walks through your doors. There’s something special about those in-person shopping adventures, isn’t there? Especially when the holiday season rolls around!

Why Holiday Store Experiences Matter More Now

Remember the thrill of window shopping during the holidays? The glittering lights, the sound of cheerful melodies, and the aroma of spiced gingerbread wafting through the air? After years of digital saturation, customers are craving these nostalgic, sensory-rich experiences more than ever.

But it’s not just about recreating the past. Today’s shoppers seek a blend of the tactile and the technological. Data shows that merchants who add digital and interactive content to their stores see a 94% conversion lift (Augmented Reality in Retail: Everything You Need to Know (2023) (shopify.com)). Yes, the holidays are getting a digital makeover, and the results are astounding!

Have you noticed the holiday buzz kicking in earlier every year? Black Friday and Cyber Monday are no longer just a weekend thing; they’ve stretched into a jolly, week-long extravaganza! Physical stores are becoming stages for unforgettable experiences and boy, isn’t it exciting for Consumer Product Goods (CPG) companies?

Your Brands Transformation: Five Steps to Festive Fascination

1. 1. Narrative-Centric Retail Displays: Craft a unique holiday story for your brand. Let each product contribute to the story, making customers eager to see what’s around the next corner.
   2. Interactive Touchpoints: Incorporate technology like QR codes that link to heartwarming holiday messages, tips, or exclusive online goodies.
   3. Sensory Appeal: Engage all senses with thematic music, enticing scents, and tactile experiences. Don’t just decorate—set a full-stage production.
   4. Inclusive Celebrations: Honor diverse traditions. Create sections that educate and celebrate various cultural festivities, inviting every customer to feel at home.

Join Hands with Bish Creative Display

Together, we will not just showcase products but also weave a bit of holiday storytelling, making your brand a cherished chapter in the festive shopping stories of consumers. Let’s dazzle them and create moments that flicker in their memories, making your brand a beloved part of their holiday tales. Ready to spread some joy?

Check us out at Path to Purchase LIVE & Expo!

Our very own, President of Bish Creative, Jerry Fox will be speaking at the Path to Purchase Institute Live & Expo! Join us on Thursday, November 9th from 1:25 – 1:55 PM for 30 minutes of presidential insight on the future of P-O-P retail displays.

Click here for Registration

Businesses expand for various reasons, whether to broaden their operations or diversify their product offerings. Ultimately, it all boils down to growth.

At Bish Creative, we’re embarking on an expansion to provide ample space for our growing business. Our goal is to enhance both our capabilities and our Bish Family, encompassing our team and clients. With this expansion, we aspire not only to cultivate Bish’s growth but also to foster the growth of our valued clients and dedicated team members.

Lastly, we extend heartfelt gratitude to our current partners for their support and encouragement. Bish wouldn’t have reached its current heights without you, and we hope this expansion will allow us to repay your support tenfold. Thank you for being our champions!

Retail Trends: Product Categories that can Benefit from Brick-and-Mortar Placement

In an age dominated by online shopping, the value of a physical retail presence might seem diminished. However, the reality is quite the opposite. The hybrid or omni-channel shopping model, which relies on a successful brick-and-mortar component, is proving to be critical, especially in certain product categories.

The Importance of Retail Displays

Retail displays are more than just eye-catching arrangements of products; they are powerful tools that can significantly impact consumer choices. Here’s why having retail displays showcased in brick-and-mortar stores is beneficial for consumer brands:

• Offers tactile experiences
• Personalized support
• Efficient checkout
• Instant gratification
• Lower shipping costs
• Integration of the physical and digital world

Now that we understand the significance of brick-and-mortar retail, let’s dive into some of the product categories that are thriving in this hybrid shopping landscape.

Product Categories Benefiting from Brick-and-Mortar Presence

Food & Beverage

Foods, snacks and beverages can often be an impulse item where a retail display can help initiate a purchase.

Cosmetics and Fragrances

Sampling and testing makeup and perfumes are essential to making informed choices.

Health Care

Customers rely on expert advice and immediate access to over-the-counter medications and health products.

Hair Care and Skin Care

In-store experiences offer a sensory advantage that online shopping can’t replicate.

Hardware

Hardware stores offer a hands-on experience for customers to assess the quality and functionality of tools and equipment.

Housewares

Customers prefer to see kitchen appliances, furniture, and home decor items in-store before committing to a purchase.

Pet Supplies

Pet owners can evaluate and ensure the quality and suitability of products like pet food, toys, and accessories, promoting informed purchases for their furry friends.

Home and Garden

Physical stores allow homeowners to inspect plants, gardening tools, and outdoor furniture firsthand, fostering a deeper connection to the products and enriching the home and garden shopping experience.

Adult Beverages (Wine, Liquor, and Beer)

The tasting and browsing experience allows customers to explore a variety of beverages, strengthening their connection with the brand’s identity and fostering loyalty.

While online retail has its advantages, the hybrid or omni-channel model, with a thriving brick-and-mortar component, remains essential for specific product categories. As consumers continue to seek tactile experiences, personalized support, and unique in-store interactions, brands that invest in their physical presence are poised for success in the evolving retail landscape. So, whether you’re exploring cosmetics or shopping for home and garden essentials, remember that the brick-and-mortar store is more than just a showroom; it’s an integral part of the modern shopping experience.

Let us be your partner in crafting the future of retail. Contact Us

The Rise of Hybrid Shopping: Bridging the Gap Between Online and In-Store Retail

In recent years, a new trend has emerged in the retail landscape, reshaping the way consumers shop and prompting major brands to reconsider their strategies. Hybrid shopping, a blend of online and in-store experiences, has gained significant popularity among consumers seeking convenience, personalization, and a seamless shopping journey. This evolving trend has brought forth a range of opportunities and challenges that brands must navigate to stay competitive in the ever-changing retail landscape.

The evolution of hybrid shopping can be attributed to several factors. The convenience of online shopping has become deeply ingrained in consumers’ lives, allowing them to browse and purchase products from the comfort of their homes. However, some aspects of the traditional brick-and-mortar experience, such as the ability to see, touch, and try products before making a purchase, have remained highly valued. Recognizing this, consumers now seek a harmonious integration of both worlds, combining the convenience of online shopping with the tactile and immersive experiences offered by physical stores.

This trend has significant implications for major brands, requiring them to adapt their strategies to meet evolving consumer expectations. To succeed in the hybrid shopping era, brands must build seamless omnichannel experiences that offer consistency across online and offline touchpoints. This includes integrating digital components such as intuitive websites, mobile apps, and personalized recommendations to enhance the online shopping experience. Meanwhile, in-store brick-and-mortar retail displays should embrace interactivity and personalization, enticing customers with immersive experiences that drive engagement and create memorable moments.

At Bish Creative, we understand the transformative power of hybrid shopping and the importance of crafting exceptional retail experiences. Our team of experts partner with CPG brands to develop innovative strategies that bridge the gap between online and in-store shopping.

We specialize in leveraging the brand’s story and elevating the shopping experience by creating captivating in-store retail displays that not only draw the attention of shoppers, but are able to engage with them. By focusing on interactivity and personalization, our solutions ensure that every customer interaction leaves a lasting impression, driving both sales and brand loyalty.

In this era of hybrid shopping, the retail landscape is evolving rapidly. Major brands must adapt their strategies to provide seamless experiences that meet the desires of modern consumers. At Bish Creative, we are dedicated to helping CPG brands navigate this new retail reality by helping to create immersive and personalized shopping experiences and retail displays that capture the hearts and minds of consumers.

Let us be your partner in crafting the future of retail.   Contact Us

Bish Creative to exhibit at the Retail Innovation Conference &  Expo,
McCormick Place, June 13-15, Booth #1017!

We are thrilled to announce that Bish Creative, the industry leader in retail innovation, will be attending the renowned RICE Expo at McCormick Place from June 13-15. Bish Creative’s participation at this expo promises to bring cutting-edge retail solutions and unparalleled creativity to the forefront of the industry.

With a reputation for revolutionizing the retail landscape, Bish Creative stands out as a beacon of innovation. Our team of experts possess an exceptional ability to identify emerging trends and transform them into dynamic retail experiences. By blending artistry, technology, and strategic thinking, Bish Creative consistently exceeds client expectations and sets new benchmarks for success.

At the RICE Expo, Bish Creative will unveil their latest groundbreaking projects, showcasing their unique approach to retail innovation. From state-of-the-art interactive displays and immersive in-store experiences to seamless omni-channel integration and personalized customer journeys, Bish Creative is redefining the way retailers engage with their audiences.

Bish Creative empowers retailers to create unforgettable moments that captivate consumers and drive business growth. Their focus on creating emotional connections and fostering brand loyalty is unmatched in the industry, making them a formidable force in retail innovation.

Visit the Bish Creative booth, number 1017, at the RICE Expo to witness the future of retail firsthand. Engage with their visionary team, explore their portfolio of groundbreaking projects, and discover how Bish Creative can elevate your retail business to new heights. Don’t miss this opportunity to experience the future of retail innovation!

Register here

The Art of Design is in the Details

Hello again, this is Jerry Fox, president and CEO of Bish Creative. Today, I want to talk to you about our expertise in design and the incredible team that makes it all possible.

Our team is made up of some of the most talented designers in the industry. They are dedicated to bringing creativity and innovation to everything we do. Whether it’s creating an engaging retail display, designing a merchandising solution or designing a retail environment that stands out from the crowd, our team always rises to the challenge.

Our commitment to excellence has earned us numerous accolades over the years. In fact, I am proud to say that Bish Creative Display has won 17 OMA awards for outstanding design this year. These awards recognize the best in the industry and we are honored to have been recognized so many times.

The art of design is in the details, and in those details, awards are won!

These awards represent our dedication to creating designs that are not only visually stunning but also effective in achieving our clients’ goals. We understand that design is not just about making things look pretty, it’s about solving problems, meeting objectives and providing return on investment.

Whether we’re working on a project for a Fortune 500 company, our approach is always the same. We listen to our clients, we understand their needs and goals, and we work tirelessly to create a design that exceeds their expectations.

Our team is always pushing the boundaries of what’s possible, exploring new ideas and technologies to bring our clients’ visions to life.

So, if you’re looking for a design partner that can help you stand out in a crowded market, look no further than Bish Creative. Our award-winning designs and talented team are here to bring your vision to life.

‘Til next time!

Bish Creative Celebrates Winning Multiple OMA Awards

Bish Creative, a leading provider of custom retail displays and merchandising solutions, is proud to announce that they have won multiple awards at this year’s Outstanding Merchandising Achievement (OMA) Awards. The company was recognized for their innovative designs and exceptional craftsmanship in creating stunning retail displays that capture the attention of audiences and effectively promote their clients’ brands.

The OMA Awards, which are presented annually by the Shop! Association, recognize excellence in merchandising and retail design in a range of categories including: adult beverage, cosmetics, fragrances, snacks, home & hardware, food and beer. Bish Creative was honored with 2 Creative Display of the Year Awards, 1 Budget Display of the Year Award, 5 Gold OMA Awards, 4 Silver OMA Awards, and 5 Bronze OMA Awards.

“We are thrilled to have won multiple OMA Awards this year,” said Jerry Fox, president and CEO of Bish Creative. “These awards are a testament to the hard work and dedication of our team, who consistently strive to deliver exceptional designs and experiences for our clients. We are proud to be recognized among the best in our industry, and we look forward to continuing to push the boundaries of creativity and innovation in retail display design.”

Creative Retail Display of the Year Award Winners

Proximo Multi-Brand Tequila and Whiskey Holiday Mass Promotion

Viktor & Rolf Flower Bomb Mother’s Day Retail Display

Budget Retail Display of the Year Award Winner

Belvita Convenience Store Coffee Cup

Gold Award Winners

Belvita Convenience Store Coffee Cup

Gray Whale Tail Gin Retail Display

Kraken Canned Cocktail Spectacular

Ralph Lauren Cityscape

Viktor & Rolf Flower Bomb Mother’s Day Retail Display

Silver Award Winners

Chester Cheetah Convenience Store WOW Retail Display

Milwaukee Tool Utility Stapler Retail Display

Pepperidge Farm Expandable Bread Retail Display

Proximo Multi-Brand Tequila and Whiskey Holiday Mass Promotion

Bronze Award Winners

Proximo Cristalino Multi-brand Collection Lockbox

Freixenet New Year’s Eve Celebratory Bathtub

Nicolas Feuillatte “Unleash the Bubbles” Retail Display

Stella Artois Multichannel Chalice Spectacular

Teeling 3 Case Barrel End Retail Display

“Our team is always pushing the envelope in terms of creativity and innovation,” said Fox. “We believe that every retail display should be unique and memorable, and we work closely with our clients to create experiences that truly stand out. Winning multiple OMA Awards this year is a testament to our commitment to excellence, and we are honored to be recognized by our peers in the industry.”

Bish Creative has been trusted to put the spotlight on the most loved, well-known brands for over 65 years, and has worked with a wide range of clients across industries such as wine & spirits, technology, and consumer products. Their team of experienced designers and engineers utilize the latest technology and materials to create visually stunning and functional retail displays that effectively communicate their clients’ brand messages.

Now let’s talk about your brand and how our approach to creative, engaging retail displays will help build your brand’s visibility!