Each week we will be sharing a few of our favorite holiday displays in hopes of inspiring you and your brand with seasonal creativity.

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Each week we will be sharing a few of our favorite retail displays in hopes of inspiring you with creativity for not only yourself but your brand.

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Retail Innovation Conference & Expo
Retail Insights #26

We can’t stop thinking about how great the Retail Innovation Conference & Expo was! We had such a blast this year showcasing everything we have to offer from interactive to simple table-top retail displays. Now is the time to take your brand to the next level!

This month’s topic is our recap on the Retail Innovation Conference & Expo.

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Retail Innovations Conference & Expo – transcript

Rick Fox: Greetings, My name is Rick Fox, Vice President and Business Development for Bish Creative.

Ray Gottschalk: Hi, I’m Ray Gottschalk, I am Vice President of the west, based in Southern California. I am also the newest member of the Bish team and I was really excited to be able to attend the Retail Innovation Conference and Expo. I have been doing these retail expo’s and conferences for a long time and pre-pandemic in 2018 and 2019, you really started to see attendance dropping not a lot of excitement. So going into this show, I didn’t know what to expect and I was really, really excited to see the crowds come back. You saw a wide range of companies both brands and retailers from all across the United States and everybody that was there was really engaged. It was refreshing to be, you know live again with people. All around a great show.

Rick Fox: Bish is so excited that these in-person events have come back. It was refreshing to be actually meeting people shaking hands, given hugs and getting to know and build relationships. Grow the relationships that we already have and meet some new people to begin building those relationships.

Ray Gottschalk: One of the things that I noticed was that attendees were genuinely excited to see what was going on in the physical retail world and they got a good taste of that in the Bish booth. At the show itself there were a lot of software companies, AI, there were social media amplification companies, a lot of digital stuff going on. So when attendees got to our booth and they were able to see what they could do to create engagement with shoppers in that kind of physically unique retail way, they were really excited to hear more about how Bish could help them engage shoppers and create that immersive experience.

Rick Fox: The genuine excitement that everyone had when they came past our booth, seeing the interactivity, getting engaged with how our team gives you that unique brand identity that every brand deserves, not every brand is the same. So, let our team take your brand and get it noticed out there, get off the shelf, get out there where people are gonna be engaged and wanna purchase that and make that experience for the consumer.

Ray Gottschalk: We had some really fun and exciting retail displays in our booth. One of the things we wanted to do was give attendees a chance to see how they can engage shoppers in today’s retail environment and we had a wide range of experiences for them to check out.

Rick Fox: The experience that we shared with everybody that attended the Retail Innovation Conference Expo was fun. The retail experience is meant to be fun. At Bish that’s what we create. So we want to be your partner and make that engagement with the consumer to draw them to your brand which has its own unique identity. As brick and mortar continues to open up and will soon thrive, we hope to see you there soon. Thank you.

The world always looks brighter from behind a smile!
Retail Insights #25

Be the reason someone smiles today. In this latest Retail Insights, President/CEO of Bish Creative, Jerry Fox, discusses how important a company’s people, culture and attitudes are to being successful. Today, we are focused on the smiles of the Bish Creative team. We are extremely thankful for and proud of everyone.

This month’s topic is focused on Smiles of the Bish Creative Team

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Smiles –  transcript

Jerry Fox:

Hello again, my name is Jerry Fox, President and CEO of Bish Creative Display. For the last 24 months, we have all lived by the phrase, “The eyes have it.” Today, as we enter back into society and the public, we need our smiles to shine. What makes a great company is its people, its culture and its desire to be successful. What makes Bish Creative Display successful is our team. Today we focus on the team and although the eyes have it, these smiles will shine.

Today I want you to meet the Bish team. We have met. We have laughed. We have worked and we have smiled. From design to production, everyone in our company does everything with a smile. So let’s get out there, enjoy the world around us. Have you noticed the shopping malls and shopping centers of today, the parking lots are filled and the products are flying off the shelf. Retail sales grew in the last couple of months. Restaurants are back to capacity. So please make sure you treat their staff accordingly and reward them accordingly with tips. Churches, as well as concerts, weddings, and other life-changing events and lifetime events are back and we’re enjoying ’em to the highest possibilities. Sporting events, baseball is back. Those are the opportunities that we need to go out there and enjoy life and make those smiles shine. As we come back to the office, meetings, conferences, conventions, make the world around you smile. Our team at Bish, around the entire world that we encompass, much like you, have endured a lot of strife, concern, compassion, and passion. Virtual meetings will probably never go away but perhaps grabbing a coffee with a co-worker is in your future. But regardless, the eyes have it, but we need to make those smiles shine. Enjoy the smiles, till next time.

Check out our latest Retail Insights video featuring President & CEO, Jerry Fox.

Jerry discusses the importance of interactive retail displays. These retail displays bring human interaction into the store and create an experience for people of all ages. We are bringing the fun to shopping!

This month’s topic is Interactive Retail Displays.

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Interactive Retail Displays –  transcript

Jerry Fox:

Hello again, my name is Jerry Fox, President and CEO of Bish Creative Display.

It is 2022, and we are happy to present our 24th edition of Marketing Insights. The holidays are behind us and it is a new year. 2021 came in with a fizzle and 2022 is much the same. Perhaps we focus on progressing ahead, regardless of the circumstances. So I ask you this question:

What is the difference between shopping and buying?

Shopping is exploring, it’s finding things. Buying is just that: it’s buying. The world we live in today is all about technology and digital interaction.

How about we take a step back and consider the most successful way of communicating to customers: human interaction.

Introducing Zuru, in some countries, or 5 Surprise.

How many of you were Toys R Us kids? How many of you were disappointed when they closed? Well, everything in this world needs to be alive and rejuvenated much like Toys R Us. Introducing the Zuru Gumball Machine: a state-of-the-art retail display that brings human interaction into the store and creates an experience for people of all ages – for the mystery behind a gumball retail display is timeless.

And today everyone, we have a special treat for you. Today we have Brody, Zoe, and Ellie, let’s Zuru!
Well, that was fun. Thanks Brody. Thanks Zoe. Thanks Ellie

As I said, it’s a new year. Our dear friends and customers for over 65 years, Bish has taken the lead with creativity and innovation. Let us work together on your next project and bring shopping back to life. Till next time.