Summer Displays that Sell: How Smart Seasonal Marketing Drives Retail Success
As the first day of summer kicks off, brands everywhere are refreshing their in-store presence. Seasonal displays don’t just look good – they drive sales, spark brand engagement, and build lasting impressions.
At Bish Creative, we know that the brands who win summer are the ones who plan smart, execute fast, and bring the season to life in every aisle.
Why Seasonal Displays Matter (Especially in Summer)
Shoppers aren’t just buying products – they’re buying experiences. Summer is all about energy, escape, and impulse buys. A well-executed seasonal display can:
- Increase product visibility by up to 40% – (source)
- Boost impulse purchases during high-traffic months – (source)
- Strengthen brand storytelling with themes like travel, backyard BBQs, festivals, or “back-to-school” prep
That’s why we partner with top beverage and CPG brands to make summer displays that do more than just stand there.
What Makes a Great Summer Display?
1. Bright, Bold Design
Use vibrant colors, large-scale graphics, and movement to catch attention. Think palm trees, coolers, sun rays, golf carts, boats, and more – all elements we’ve used in recent custom displays.
2. Custom Structure, Built for Impact
Whether it’s a case stacker with tropical bookend pieces or a slim fridge shaped like a surfboard, structure makes the difference between a nice display and one that stops shoppers in their tracks.
Bish Tip: Displays should be designed for both form and function – easy to assemble, ship, and replenish.
3. Fast Turnaround & Flawless Execution
Timing is everything. Our clients rely on us to meet tight launch windows, every time – and we’ve built our systems to deliver with a 99% on-time success rate.
What We’re Seeing This Summer
This year, brands are leaning into:
- “Summer adventure” themes (golf carts, retro buses, boats)
- Back-to-school crossover promotions
- Interactive and tech-enabled elements (like QR code engagement or AR layers)
- Premium influencer kits to pair with retail campaigns
Sustainable materials that meet retailer requirements without sacrificing creativity
Planning a Seasonal Campaign? Here’s How to Get Ahead
It’s not too late. Whether you’re mid-rollout or planning for late summer, fall, or holiday, the best time to plan your next retail moment is right now.
Let’s Talk
From concept through execution, Bish Creative can help you design seasonal displays that drive results – and we’ll make sure they’re delivered, built, and stocked on time.
Contact Bish Creative to start your next campaign
