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Woodbridge is one of the top-selling popular priced bottles and is considered the premium leader in that category against such brands as Yellow Tail, Cavit, Barefoot etc. The holidays are the time of year that the highest consumption rate of wine and popular priced wines such as Woodbridge generate 60% sales during that time. The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in both permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. In the popular price wine category, Woodbridge is considered to be the highest quality.
The biggest challenge was to create free flowing ribbon in the shape of the Woodbridge bottle. Somewhat defying logic and gravity, a temporary version was developed around a clear structure to flow around it symbolizing Woodbridge as the perfect gift and the perfect wine for your holiday celebration. An iconic version was developed around a metal tool that formed a metal ribbon to the shape of the bottle making it look completely see through without any infrastructure the piece turned out nothing short of spectacular for it speaks to all consumers, all holiday celebrations and holiday occasions such as office parties, birthday parties, year-end parties etc.
Winning the battle at retail for wine is always a challenge, winning the battle at the holidays for every adult beverage product focuses on this time of the year. Therefore, any standard display, simply would not work. This beautiful ribbon bottle display hit the mark for Woodbridge and provided the best year-end sales in company history.
Client: Woodbridge
Brand: Woodbridge by Robert Mondavi
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Domestic Plastics (PETG & Styrene).
Each unit was successfully delivered to distributors fully assembled. The compliance rate was 100% which made for the most successful merchandising campaign for the holidays in Woodbridge history. They achieved a sales lift of 30% with multiple case stackings exceeding previous years allocations and winning the battle as the most popular priced wine in its category. Further establishing Woodbridge as the desired brand for popular priced wines.
The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. Somewhat defying logic and gravity, a temporary version was developed around a clear structure to flow around it symbolizing Woodbridge as the perfect gift. An iconic version was developed around a metal tool that formed a metal ribbon to the shape of the bottle making it look completely see through without any infrastructure. The units arrived fully assembled combined with the compliance rate, this was the most successful merchandising campaign for the holidays in Woodbridge history.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.