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Woodbridge Holiday Bottle Display
Woodbridge Holiday Bottle Display
Woodbridge is one of the top-selling popular priced bottles and is considered the premium leader in that category against such brands as Yellow Tail, Cavit, Barefoot etc. The holidays are the time of year that the highest consumption rate of wine and popular priced wines such as Woodbridge generate 60% sales during that time. The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in both permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. In the popular price wine category, Woodbridge is considered to be the highest quality.
The biggest challenge was to create free flowing ribbon in the shape of the Woodbridge bottle. Somewhat defying logic and gravity, a temporary version was developed around a clear structure to flow around it symbolizing Woodbridge as the perfect gift and the perfect wine for your holiday celebration. An iconic version was developed around a metal tool that formed a metal ribbon to the shape of the bottle making it look completely see through without any infrastructure the piece turned out nothing short of spectacular for it speaks to all consumers, all holiday celebrations and holiday occasions such as office parties, birthday parties, year-end parties etc.
Winning the battle at retail for wine is always a challenge, winning the battle at the holidays for every adult beverage product focuses on this time of the year. Therefore, any standard display, simply would not work. This beautiful ribbon bottle display hit the mark for Woodbridge and provided the best year-end sales in company history.
Client: Woodbridge
Brand: Woodbridge by Robert Mondavi
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Domestic Plastics (PETG & Styrene).
Each unit was successfully delivered to distributors fully assembled. The compliance rate was 100% which made for the most successful merchandising campaign for the holidays in Woodbridge history. They achieved a sales lift of 30% with multiple case stackings exceeding previous years allocations and winning the battle as the most popular priced wine in its category. Further establishing Woodbridge as the desired brand for popular priced wines.
The objective was to create an iconic holiday ribbon display that replicated the Woodbridge wine bottle. Done in permanent materials for large and temporary materials for smaller establishments this wow display won over retailers during the critical holiday selling period. Somewhat defying logic and gravity, a temporary version was developed around a clear structure to flow around it symbolizing Woodbridge as the perfect gift. An iconic version was developed around a metal tool that formed a metal ribbon to the shape of the bottle making it look completely see through without any infrastructure. The units arrived fully assembled combined with the compliance rate, this was the most successful merchandising campaign for the holidays in Woodbridge history.
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