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In the competitive premium vodka space, Svedka has been a leader for years. There is a distinct difference between the premium vodka space, Tito’s, Skyy, Deep Eddy, Smirnoff etc and the ultra-premium vodka category, Grey Goose, Ketel One, Belvedere etc. Surprisingly, the premium category has seen tremendous growth over the last few years mostly driven by the success of Tito’s. Svedka needed to develop an iconic, wow display that allowed key Svedka retailers a vehicle to merchandise their entire Svedka line. As vodka is considered the most mixable spirit, popular with juices, tonics, bloody mary’s, etc. Svedka became the popular choice for their eco-friendly bottle and refreshing flavors lineup. The objective was to create a mass display with interchangeable graphics to promote flavor enhancements, seasonality, and more importantly manage the real estate for an extended period. The target consumer is male and female age 25-45 who want comfort brand experience with an established such as Svedka.
Client: Svedka Mass
Brand: Svedka
Main Channel: Liquor & Grocery
Year: 2021
Type: Temporary Display
Main Materials: Domestic Metal, PETG & Styrene
As the premium vodka category expands true Svedka retailers gravitated to this piece, in many stores this is their top selling brand. Executed in the holiday of 2020 the unit has been reproduced 4 times for the success in the marketplace has grown the product by 35% which is unprecedented in the spirits industry. Consumers during the pandemic gravitated to comfort brands and Svedka is one of the original imported vodkas led the charge by not only addressing their core consumer needs but with new flavor enhancements that invigorate new consumers to try. As mentioned, this display was reproduced 4 times and new ideations of graphics are a part of 2023 planning making this one of the most successful display campaigns in Svedka history.
In the competitive premium vodka space, Svedka has been a leader for years. There is a distinct difference between the premium vodka space, Tito’s, Skyy, Deep Eddy, Smirnoff etc and the ultra-premium vodka category, Grey Goose, Ketel One, Belvedere etc. Svedka needed to develop an iconic, wow display that allowed key retailers a vehicle to merchandise their entire Svedka line. The objective was to create a mass display with interchangeable graphics to promote flavor enhancements, seasonality, and more importantly manage the real estate for an extended period. The target consumer is Adults 25-45 who want comfort brand experience with an established brand such as Svedka. The brand wanted to highlight their iconic deep purple ribbon across the center of their bottle. This mass display cuts off the top-half of their bottle and focuses on their Svedka logo and cap creating a natural umbrella for all of the Svedka core lines and flavor lines. As new flavor sensations are introduced in the center of the bottle is an interchangeable graphic panel for messaging. This easy to replace graphic allowed for seasonal and local enhancements by the distributors for this display lasted 6-12 months in store. Engineered out of bent vacuum formed plastics and graphics the visual impact took away no space from the floor allowing multiple case stackings to be achieved. This display was reproduced 4 times and new ideations of graphics are a part of 2023 planning making this one of the most successful display campaigns in Svedka history.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.