Svedka Interchangeable Mass Display

As the premium vodka category expands true Svedka retailers gravitated to this piece, in many stores this is their top selling brand. Executed in the holiday of 2020 the unit has been reproduced 4 times for the success in the marketplace has grown the product by 35% which is unprecedented in the spirits industry. Consumers during the pandemic gravitated to comfort brands and Svedka is one of the original imported vodkas led the charge by not only addressing their core consumer needs but with new flavor enhancements that invigorate new consumers to try. As mentioned, this display was reproduced 4 times and new ideations of graphics are a part of 2023 planning making this one of the most successful display campaigns in Svedka history.

In the competitive premium vodka space, Svedka has been a leader for years. There is a distinct difference between the premium vodka space, Tito’s, Skyy, Deep Eddy, Smirnoff etc and the ultra-premium vodka category, Grey Goose, Ketel One, Belvedere etc. Svedka needed to develop an iconic, wow display that allowed key retailers a vehicle to merchandise their entire Svedka line. The objective was to create a mass display with interchangeable graphics to promote flavor enhancements, seasonality, and more importantly manage the real estate for an extended period. The target consumer is Adults 25-45 who want comfort brand experience with an established brand such as Svedka. The brand wanted to highlight their iconic deep purple ribbon across the center of their bottle. This mass display cuts off the top-half of their bottle and focuses on their Svedka logo and cap creating a natural umbrella for all of the Svedka core lines and flavor lines. As new flavor sensations are introduced in the center of the bottle is an interchangeable graphic panel for messaging. This easy to replace graphic allowed for seasonal and local enhancements by the distributors for this display lasted 6-12 months in store. Engineered out of bent vacuum formed plastics and graphics the visual impact took away no space from the floor allowing multiple case stackings to be achieved. This display was reproduced 4 times and new ideations of graphics are a part of 2023 planning making this one of the most successful display campaigns in Svedka history.