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At Bish Creative, we believe first impressions matter. In the retail world, this could be the difference between a satisfied customer or a lost sale. To ensure your products are catching the eyes of your audience in the retail space they need to be the best visual representation of your brand. How do you get customers to notice your brand in this competitive space? This is where visual merchandising comes into play. Whether someone is doing their routine weekly grocery shopping or shopping for a special occasion, your point of purchase displays and merchandising end-caps can easily transform your brand’s aesthetic and pull the shopper’s attention right to your brand. Finally enticing messaging for your merchandising displays can lead to a sale.
Visual merchandising is the practice of optimizing the presentation of products and highlighting their features in a retail setting. A couple examples of retail displays are countertop displays, end-caps or interactive store displays. Each type of display plays a different role in the shopper’s experience. While an end-cap keeps your brand visible from many areas in the space, a countertop display pushes for last minute impulse purchases when the customer is at the register.
The purpose of retail displays is to attract new and repeat customers, encourage them to connect with your brand and motivate them to make a specific purchase. When they see an eye-catching display, the idea is to elicit an interaction – whether that is touching part of the display or simply viewing it, with the end-goal of the shopper grabbing the product and making the purchase. The in-store customer experience is just one touch-point between the shopper and your brand. A strong digital presence on social media is a great compliment to retail displays to keep your brand relevant in the eyes of your audience. As we know, the retail space is a competitive place and this is where making a lasting first impression for your customers is crucial. Not only have they interacted with your display and brand, you’ve begun to build a relationship, resulting in a customer.
There are many different ways your brand can be showcased to maximize visibility and sales on the retail floor. Each brand has different needs and target audiences, and therefore a different visual merchandising strategy. This is where the visual merchandising experts at Bish Creative team can help.
At Bish Creative, we can bring your retail merchandising vision to life! Whether you’re looking for a corrugated display, Retail Theater or a complete store redesign with interactive components, our creative team of project managers, designers and engineers will collaborate to ensure your brand is being cast in the best and brightest light. Our background of award-winning designs that are strategically catered to the target audience have been trusted to put the spotlight on our client’s brands for the last 60 years. From permanent displays to floor displays and everything in between, our creations will have customers reaching for your product over and over again.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.