Retail Insights #12 Account Management transcript

Lori Taylor:
In terms of account management, I think that our clients can expect perfection. I think that they will be confident and they will feel comfortable with us, knowing that we will handle all of their expectations from start to finish.

Kelly Laskowski:
At the end of the day, we are here to make our clients lives easier, our clients jobs easier.

Lori Taylor:
We interpret each client’s needs basically by building relationships with them. It’s about learning about what they want, what their expectations normally are, because every client is different. We need to just make sure that we are building those relationships and we know them well enough to kind of help them through.

Kelly Laskowski:
Knowing the expectations, knowing their way of working so that you can anticipate what they need and hopefully get them an answer before they have to ask a question, as well as just always asking questions to get to a point where everybody’s understanding.

Lori Taylor:
I think that you can never have too much communication when you’re dealing with these projects. There’s a lot of moving parts. There’s a lot of details. I think that the clients feel much more comfortable knowing that we are looking at all these details, that we’re paying attention, because they all matter. I think the clients really rely on us to bring these concepts to life. It’s our job to make sure that we are staying informed and knowledgeable on all the possibilities.

Kelly Laskowski:
Education is key. Always keeping up with marketing trends, always keeping up with fashion trends. Anything that could give our clients a leg up.

Lori Taylor:
Our approach to delivering award-winning designs is basically a team effort. We have an amazing team here with all the different departments and we all work together to make sure that we can deliver the most creative, innovative design.

Kelly Laskowski:
Everybody is completely dedicated. I’m sending emails at two o’clock in the morning, making sure everything’s right, staying here late until 10 o’clock at night. Just the passion that everybody has here, it comes through in the work.

Lori Taylor:
I think that we’ve got a great team here, and I think that with everybody’s own insights and suggestions, that we’re able to deliver a very creative, innovative concept every time.

Kelly Laskowski:
With teamwork.