A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s post!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s post!
2008 Crash with Jerry Fox, President/CEO Bish Creative. This series will host Jerry speaking to current world
and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s video!
9/11/2001 with Jerry Fox, President/CEO Bish Creative. This series will host Jerry speaking to current world
and industry events, strategies and some interesting and fun stories.
Thanks for watching and stay tuned for next week’s video!
A video interview series with Jerry Fox, President/CEO Bish Creative.
This series will host Jerry speaking to current world and industry events, strategies and some interesting and fun stories.
Overview
The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.
Approach
Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.
The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.
Materials Used:
Features:
Results
At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.
Conclusion
This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.
A powerful step forward demonstrating Bish’s technology thought-leadership for its clients; Retail DNA strengthens its customer reach to national accounts.
(PRWEB) Chicago, IL – January 31, 2020
Bish Creative and Retail DNA are excited to announce a joint partnership to empower Bish’s clients with game-changing capabilities that improve campaign compliance and ROI for their retail display investments. The partnership will provide Bish’s customers with the option to leverage real-time data from technology-enabled retail displays to help them make more informed decisions that improve campaign performance and reduce waste.
CPG companies in the US spend well over $200B/year on trade promotions and retail displays, but there is very little real-time data coming directly from retail displays to inform brands about the effectiveness of these investments. Research from A.R.E. POPAI has shown that retail displays have a very low compliance rate of only 40%, but when surveyed, brands believed their retail display compliance rate to be much higher, at 70%. This perception gap is easily explained by the lack of data coming from retail displays.
Jerry Fox, President and CEO of Bish Creative explained: “In the past, brands spent millions of dollars on the design and development of beautiful retail displays but then have zero visibility to what happened to the retail displays once they left the manufacturer. The world we live in is getting much more concentrated, and it is very important for brands to know that they are making the right retail display investments in the right locations at the right time.”
Mr. Fox continued, “Adding technology to retail displays should not be viewed as adding cost. Rather, it represents a solid investment providing proof-positive of the ROI of retail displays. With the Retail DNA solution, the ROI comes from not only ensuring your retail displays are where they need to be, when they need to be there for your retail campaigns, but also in the insights that come from all of the retail displays over time.”
Retail DNA’s co-founders, Gus Hoffman and Sashi Murthy, are very excited by the announcement. Mr. Hoffman, Retail DNA’s CEO, commented: “CPG companies in the US collectively spend billions every year on retail retail displays, and with good reason, as studies have shown that nearly 8 of 10 impulse purchases are made in-store. However, brands get almost no information about their retail displays, and there is a ton of waste as a result. It’s remarkable.”
Mr. Murthy, Retail DNA’s CTO, continued: “With Retail DNA’s partnership with Bish, we see a huge market opportunity to help brands increase their merchandising campaign return on investments as well as improve their environmental sustainability efforts. Bish is showing great thought-leadership for their customers, and we’re proud of our growing partnership with such a forward-thinking company.”
Bish Creative was founded in 1955. With over 60 years of experience, Bish has grown from a small family business to an industry leader, creating innovative retail displays for numerous Fortune 500 companies. Bish Creative is one of the most award-winning companies in the industry, based on awards to win ratio to entries submitted.
For more information on Bish Creative, visit http://www.bishcreative.com/
For more information on Retail DNA, visit http://www.retaildna.io
At Bish Creative, we offer robust reporting capabilities to keep your brand team informed and empowered. Our detailed monthly reports cover every aspect of the fulfillment process, from inventory management to delivery performance. These comprehensive insights enable your brand to make data-driven decisions, optimize operations, and achieve strategic goals with confidence and clarity.
Navigate the complex retail landscape with ease. Our warehousing and fulfillment solutions optimize inventory management, ensuring efficient storage and prompt delivery. Mitigate excess inventory costs and minimize stockouts with our agile systems, empowering you to meet market demands swiftly and seamlessly.
Immerse your customers in a sensory experience with our meticulous packaging and signage solutions. Our design team ensure your products are presented in a manner that embodies your brand’s essence, captivating attention and etching an indelible impression. Packaging transcends mere protection—it’s an art form that enhances your brand’s value. Empower your brand’s visibility with our tech-driven print management and print-on-demand services. Seamlessly adapt to evolving market dynamics while upholding brand consistency and quality. Our dynamic solutions keep your brand at the forefront, ensuring an enduring presence in consumers’ minds.
Elevate your brand with our unparalleled manufacturing prowess. Our elite team translates the approved designs into tangible realities with utmost precision and expertise. Leveraging state-of-the-art technology and premium materials, we craft displays that epitomize quality and endurance, ensuring your brand’s message resonates vividly. We take pride in our artistry and unwavering commitment to delivering superior manufacturing solutions.
At Bish Creative, we’re dedicated to orchestrating your vision into a tangible retail reality, offering and all-encompassing array of services that guide you seamlessly from concept to consumer engagement. From initial creative through the finishing touches, distribution and robust reporting. You can trust Bish Creative to deliver pioneering and inventive solutions that will put the spotlight right where it belongs, on your brand.
Embark on your journey with us, where we breathe life into your idea. Through collaborative partnerships, we employ avant-garde design tools and CAD expertise to materialize your concepts. Each detail is meticulously refined in our prototyping phase, ensuring that your displays are not only visually captivating but also strategically impactful. Our passion lies in transforming your creative vision into practical and ultra-engaging designs.