The assignment was to create a Pringles multipurpose grab and go display that could work in any retail environment and capture impulse buys with creative merchandising. The display would be visible on glass doors, gondolas, and all registers. Made from a multi cavity injection molded tool, this piece was manufactured in a way where reruns and additional runs could happen in a short period of time. Extreme engineering went into the development of this piece: it needed to rest comfortably in a horizontal fashion so the consumer could easily remove the can from the display and replace if needed.
These displays allow retailers and business owners the opportunity to place them prominently throughout the store.
Proud winner of the Silver OMA Award in the Semi-Permanent Category