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Jerry discusses the importance of interactive displays. These displays bring human interaction into the store and create an experience for people of all ages. We are bringing the fun to shopping!
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Interactive Displays – transcript
Jerry Fox:
Hello again, my name is Jerry Fox, President and CEO of Bish Creative Display.
It is 2022, and we are happy to present our 24th edition of Marketing Insights. The holidays are behind us and it is a new year. 2021 came in with a fizzle and 2022 is much the same. Perhaps we focus on progressing ahead, regardless of the circumstances. So I ask you this question:
What is the difference between shopping and buying?
Shopping is exploring, it’s finding things. Buying is just that: it’s buying. The world we live in today is all about technology and digital interaction.
How about we take a step back and consider the most successful way of communicating to customers: human interaction.
Introducing Zuru, in some countries, or 5 Surprise.
How many of you were Toys R Us kids? How many of you were disappointed when they closed? Well, everything in this world needs to be alive and rejuvenated much like Toys R Us. Introducing the Zuru Gumball Machine: a state-of-the-art display that brings human interaction into the store and creates an experience for people of all ages – for the mystery behind a gumball display is timeless.
And today everyone, we have a special treat for you. Today we have Brody, Zoe, and Ellie, let’s Zuru!
Well, that was fun. Thanks Brody. Thanks Zoe. Thanks Ellie
As I said, it’s a new year. Our dear friends and customers for over 65 years, Bish has taken the lead with creativity and innovation. Let us work together on your next project and bring shopping back to life. Till next time.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
As a Prototype Engineer / Model Maker, you will part of a highly creative and award-winning design studio. This professional’s top role is to build or modify prototypes from renderings or engineering drawings. Projects will be constructed of wood, metal, acrylic, corrugated, plastics, electronics, or a combination thereof. Associated with this work is the need to create packaging for safe transport, take professional photos, or develop instruction sheets for end use. The merchandising business is fast-paced, so flexibility to respond to short lead-times is critical as priorities change. The Model Maker must work very closely with our Conceptual Designers and Account Managers to bring projects to life. A well-built, professional prototype is many times the difference between getting a large order, or none at all. With the proper background, training, and job performance, career advancement is possible. This includes moves to Senior Model Maker, or Structural Designer. The Model Maker is a member of the VP of Designs staff and will work directly with each individual designer and their projects.