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In this video, President & CEO of Bish Creative, Jerry Fox, explains the history and importance of the OMA Shop! Awards.
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Retail Insights #17 The History and Importance of the OMA Shop! Awards transcript
Jerry Fox:
Hello again, my name is Jerry Fox, president and CEO of Bish Creative Display. We’re halfway through 2021. We all know what 2020 brought us and 2021 has an amazing and bright future ahead of us. Today I’d like to share with you the story of the OMA, Outstanding Merchandising Awards. This is the awards for the best creative displays in the industry throughout our entire world.
This award dates back to the early 1960s and is based off the Olympics. There’s a gold, silver and bronze. There’s also various segments, hardware, cosmetics, wine and spirits. They also are judged by some of the most prestigious members in our industry, where they are critiquing the uniqueness of each piece and where they succeed in the marketplace.
It is very difficult to win a gold and we won seven this year. There are also three different categories temporary, semi-permanent, and permanent. This year, we won an amazing 22 awards. We won a global award which means we had the best of the best in the entire world. We won the creative award. This is the fifth time Bish Creative has won this award. We won the budget award. This is the third time we won that. Both of those stand for being the most creative in their category and industry and in throughout the entire show as well as the most cost-effective piece in the show. So to win one of each is very impressive, but what’s most impressive to me is winning display of the year. It’s our equivalent to winning the best picture Oscar for our industry.
This year, there are only three options to win in temporary, semi-permanent, and permanent. We won two of them. We won for the Aviation Gin stair-step display in semi-permanent and of course this beautiful Jefferson’s Ocean piece in the temporary category. No company our industry has ever won two in the same year. So we’re incredibly proud of that.
So I’d like to take a moment to thank the Shop! organization for putting together an amazing virtual show, I’d like to thank and congratulate all of our other contestants for they are the ones that keep upping our game. I’d also like to thank my Bish team. They’re the best in the industry. I tell them that every day and they know it. They are passionate and drive each and every day to be the best of the best.
And finally, I’d like to congratulate and thank our clients for the trust and confidence in Bish Creative. We wouldn’t be here without you and we consider yourself true partners. So that is the story of the OMAs. Til next time.
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Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.
The Account Manager is the person in charge of managing a company’s relationships with its customers. They are in charge of building long-term relationships with a group of customers and generally stay with customers for the length of their relationship with the company. The goal is to keep clients or accounts as long as possible. Account managers may be in charge of finding new business, be assigned prospects, given accounts, or a combination thereof. Tasks may involve project management, strategic planning, sales support, product design, service application, logistics, and marketing.
Account Management Experience, Client-Focused Solutions Experience, Project Management Skills, Ability to Communicate Client Needs with Staff, Talent for Influencing Client Management, Ability to Manage Multiple Projects and Relationships Simultaneously, Negotiation Skills, Listening Skills, Communication Skills, Presentation Skills, Time Management Skills, BA/BS Degree