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What exactly is a retail display and why do they matter? A retail display, also known as a POS Display (Point of Sales) or POP (Point of Purchase) display, is anything in a store that houses or promotes a product. Visual merchandising strategy focuses heavily on retail design and the appearance of merchandising displays in order to persuade shoppers to purchase specific products or increase visibility on brand messaging. As a consumer, we may not think about the details that go into in-store design, but there’s a whole science behind how consumers shop, how brands can creatively push their products and messaging with in-store displays.
Materials play a big role in retail displays, some popular materials for merchandising displays are wood, metal, acrylic, corrugate and iron. While corrugate tends to be less expensive than other materials, the recent transition to wood, metal and iron has given displays more depth and detail, allowing them to stand out. There is also an increased focus on sustainability, and therefore recycled materials and eco-friendly displays have grown in demand and use. In addition these displays often have interchangeable pieces to update graphics/product for holiday and seasonal use.
Brands are doing all they can to quickly capture the shopper’s attention and promote engagement, especially in the current market where time spent in retail environments is lessening. Phygital, the combination of the word physical and digital. This implies there is some sort of tangible but electronic/digital component integral to the display. Examples of this might be a motion-activated experience or a QR code that links to a web page and lets the shopper learn more about the product right on their smart-phone.
While innovation and engagement are key to the current retail display game, it’s equally important to understand the different types of displays and to know when to use each one. Just remember, this is just the tip of the iceberg when it comes to creative retail design. If you’re looking for a new innovative way to showcase your brand or product, we’d love to hear from you!
Here are the top seven most popular displays we’re going to cover:
1. End-Caps
2. Free-Standing Displays
3. Countertop Displays
4. Pallet Displays
5. Power Wing Display
6. Dump Bins
7. Inline Displays
End-caps are a product display placed at the end of each aisle which encourage impulse buying and give brands a competitive advantage by providing increased visibility. Picture this, you’re walking through the grocery store, you’ve grabbed everything on your list and you’re heading to the check-out counter. Then suddenly you’re faced with a Frito-Lays Potato Chip display at the end of an aisle. If chips weren’t on your list, chances are they are now. End-caps tend to be fixtures, permanent displays or semi-permanent displays and can be seen in tons of retail environments such as grocery stores, pharmacies, convenient stores, and big-box stores. This high traffic, large volume piece of retail is every brand’s dream placement.
Free standing display units (FSDU) are exactly what their name would suggest. These displays stand directly on the ground throughout the store and are intended to draw attention to certain products and specific brand messaging. Free standing displays can be permanent displays, seasonal displays or temporary displays. Examples of a free-standing seasonal display would be a Jose Cuervo Holiday Nutcracker piece, or football themed Bud Light or Frito Lay display strategically placed by the store entrance right before the Super Bowl. Free-standing display units can also be seen in all types of retail environments such as grocery stores, pharmacies, convenient stores, big box stores and department stores.
While we mentioned impulse shopping for end-caps, countertop displays focus even more on the theory that if we put the product directly in front of the consumer, they’re more likely to buy. Like free-standing floor displays, in an effort to engage consumers countertop displays tend to have higher impulse items and hold relevant products for the time of year. Usually, material is decided by the lifecycle of the display and type of store plus how long it’s expected to stay in-store. Popular materials for countertop displays are metal, wire, acrylic and vacuum formed pieces. Countertop displays can be found in virtually any retail environment, from your typical grocery store, big-box store, convenient stores and pharmacies, to department stores, small mom and pop retail settings and everything in between.
Pallet displays utilize a full-size pallet base, and displays product and messaging details printed on the display. These displays are very efficient as they are shipped as is with products already in-place, retailers just need to place the display where they want it and open up the appropriate sections to display the product. Due to this setup time savings, pallet displays tend to fall into the PDQ display category (pretty darn quick). Generally needing more floor space than other types of displays, pallet displays are very popular in big-box or department stores.
Power wing displays, also known as sidekick displays, are often attached to end-caps to promote relevant add-on items. Power wing displays can be very effective as they promote products that go well with the product it’s accompanying. The example you see above, reminds consumers who are purchasing wine, to not forget the beer and hard alcohol. Power wing displays are great for any type of retail environment, as they really encourage those relevant add-on purchases while maximizing floor space.
Dump bins are a free-standing floor display that essentially have a space filled where products are dropped in and easily grabbed by consumers. The large printed pieces allow for high visibility branding and messaging to attract customer’s attention quickly. These displays tend to be large to hold a lot of product, so they demand a decent amount of floor space. Dump bins can be seen in convenient stores, grocery stores, pharmacies and big-box stores.
Where there is limited space, inline displays shine! While floor standing displays need an ample amount of space, inline displays are attached directly to aisle shelves. These efficient displays utilize a strategy called shelf management, where they essentially maximize existing shelf visibility to more efficiently stock products. Inline displays, also known as shelf displays, draw consumer attention to a brand or product and encourage them to grab your product over your competitor’s right nextdoor! Inline displays can be found anywhere there are shelves, so pretty much any retail environment you can think of!
Now that we’ve gone into some detail of the top seven retail displays, next time you’re walking through a store, pay attention to what’s around you and how it impacts your shopping experience! Maybe we’re biased, but we think it’s pretty cool how retail environments can persuade and influence consumer behavior without us even noticing.
Now let’s talk about your brand and how our approach to creative retail displays will help build your brand’s visibility!
Job Title: Marketing Solutions Associate
Job Category: Project Management
Department/Group: Display
Bonus: Annual
Location: Lake Zurich, IL
Travel Required: 5% – 10%
Level/Salary: Range
Position Type: Full Time
Reports To: Director of Account Mgmt
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As a Marketing Solutions Associate, this professional has ownership for all aspects of the production of a project. The Marketing Solutions Associate will be a member of the Vice President of Acct Management’s Staff and will assist various members of the Account Management team. This position is a stepping stone to our Account Manager position.
· The MSA works closely with the Logistics Manager and the warehouse team to coordinate shipping, tracking, and costs of the outgoing freight.
· Once the project has been shipped, the MSA will work with accounting to complete accurate invoicing.
· Complete occasional project estimates under Account Manager’s guidance.
· Complete all other duties as assigned.
· The chosen candidate will office at Bish HQ in Lake Zurich, IL. Frequent face-to-face interaction with the team is key to success. A hybrid model of 3 days in-office and 2 days work-from-home is available after a training period.
· Strong project management and team player skills required along with an ability to manage multiple projects and tasks.
· This individual should be a self-starter, able to work independently with minimal direction.
· Background in displays, printing, creative, or promotional merchandise is preferred but not required.
· The successful candidate must be able to work in a fast-paced environment and be able to switch gears fast whenever required.
· Candidates should have excellent organization and planning skills as well as the ability to manage priorities effectively.
· Netsuite experience is preferred but not required.
· Associate or Bachelor’s degree required
· Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
· Strong written and verbal communication skills are needed
· Technically savvy with Excel, MS Teams, PowerPoint, and Outlook
· Proven ability to build relationships outside, and within, the company
Job Title: Account Manager
Job Category: Account Management
Department/Group: Display
Bonus Based on Personal and Company Performance: 10% target
Location: Hybrid – Office in Lake Zurich, IL / Remote
Travel Required: 10%
Level/Salary Range: Acct Mgr: Based on Past experience
Position Type: Full Time
Reports To: Sr. Director of Account Mgmt
Date Posted: 6/17/24
Bish Creative has a deeply established reputation for award winning merchandising and marketing execution with recognizable brands, in all retail segments. Bish Creative’s core values and pillars for excellence (Customer Service, Innovation and Technology), provide a culture where breaking barriers is fun, creative solving is welcomed, and nothing is impossible!
As an Account Manager for Display, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 100 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Account Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly
• Accountable for the profitability of the account by delivering outstanding customer service, presenting ideas for growth, securing efficient pricing, and ensuring on time delivery by utilizing experienced project management skills
• Ensure that orders are properly scoped by the customer, including dimensions, budget, artwork, quantities, and other details in order to instruct Bish Design to render the idea
• Work closely with the Bish Design Team, to ensure the project is designed to the client’s expectations, while also staying within budget
• Obtain vendor quotes for individual projects, secure PO from customer, and initiate orders in a timely manner. An important responsibility of this role is to source your own materials for each of your projects
• Drive collaboration across Customer and Bish Resources thru disciplined use of prescribed communication tools
• Update the Bish or Client website with pictures, pricing, specifications, etc, as new items are added. Also perform basic web-related services as required (password resets, credentials, etc)
• Work closely with Logistics to ensure items are priced competitively, and delivered on-time
• Prepare daily/weekly/monthly inventory, sales order, and other reports as needed
• Coordinate semi-annual Customer Business Reviews (CBR’s) with Sales to ensure that joint KPI’s are met, and future strategies outlined
• Exceed annual revenue and margin targets by delivering projects on time and within budget
• Assist with refining the Display process, updating as needed to meet your client’s needs
• Complete projects, and all other duties as assigned
• Based upon customer needs the chosen candidate may office at Bish HQs in Lake Zurich, IL, or remotely near the account’s facilities. Frequent face-to-face interaction with the client is often a key to building a strong and enduring business with them
• Strong project management, cost estimating, sales, and team player skills required
• This individual should be a self-starter, able to work independently with minimal direction
• Background in Promotional Merchandise and CPG experience is preferred
• The successful candidate must be able to work in a fast-paced environment, and thrive on change
• Associate or Bachelor’s degree required
• Experience in Project Management, Account Management and Sales is strongly preferred
• Entrepreneurial spirit, ability to work as an owner of the company, driven by total results
• Strong written and verbal communication skills are needed
• Technically savvy within Excel, Client Websites, NetSuite, MS Teams, Zoom, and Outlook
• Proven ability to build relationships outside, and within, the company
Embark on your journey with us, where we breathe life into your idea. Through collaborative partnerships, we employ avant-garde design tools and CAD expertise to materialize your concepts. Each detail is meticulously refined in our prototyping phase, ensuring that your displays are not only visually captivating but also strategically impactful. Our passion lies in transforming your creative vision into practical and ultra-engaging designs.
At Bish Creative, we’re dedicated to orchestrating your vision into a tangible retail reality, offering and all-encompassing array of services that guide you seamlessly from concept to consumer engagement. From initial creative through the finishing touches, distribution and robust reporting. You can trust Bish Creative to deliver pioneering and inventive solutions that will put the spotlight right where it belongs, on your brand.
Elevate your brand with our unparalleled manufacturing prowess. Our elite team translates the approved designs into tangible realities with utmost precision and expertise. Leveraging state-of-the-art technology and premium materials, we craft displays that epitomize quality and endurance, ensuring your brand’s message resonates vividly. We take pride in our artistry and unwavering commitment to delivering superior manufacturing solutions.
Immerse your customers in a sensory experience with our meticulous packaging and signage solutions. Our design team ensure your products are presented in a manner that embodies your brand’s essence, captivating attention and etching an indelible impression. Packaging transcends mere protection—it’s an art form that enhances your brand’s value. Empower your brand’s visibility with our tech-driven print management and print-on-demand services. Seamlessly adapt to evolving market dynamics while upholding brand consistency and quality. Our dynamic solutions keep your brand at the forefront, ensuring an enduring presence in consumers’ minds.
Navigate the complex retail landscape with ease. Our warehousing and fulfillment solutions optimize inventory management, ensuring efficient storage and prompt delivery. Mitigate excess inventory costs and minimize stockouts with our agile systems, empowering you to meet market demands swiftly and seamlessly.
At Bish Creative, we offer robust reporting capabilities to keep your brand team informed and empowered. Our detailed monthly reports cover every aspect of the fulfillment process, from inventory management to delivery performance. These comprehensive insights enable your brand to make data-driven decisions, optimize operations, and achieve strategic goals with confidence and clarity.
As a Project Manager for Bish Creative, this professional has ownership for all aspects of design, manufacturing, and delivery of displays customized to each client’s needs. Building relationships with the assigned clients (generally 4-6) is critical, as is detailed project management of up to 150 projects per year. The display business is core for Bish, and as such is in a critical position to drive success for the entire company. The Project Manager will be a member of the Director of Acct Mgmt Staff, which meets bi-weekly.
Designs interior spaces in new and renovated buildings; meets functional and aesthetic goals; researches and purchases furnishings and fittings; and establishes corporate or individual client base.
Bachelor’s or Master’s Degree in Interior Design, Architecture, Creativity, Spatial Skills, Attention to Detail, Multitasking, Problem Solving, Decision Making, Teamwork, Mathematics, Budgets, Research, Negotiation, Interpersonal Skills, Written and Verbal Communication, Knowledge of Local Codes.