Dark Horse embodies the notion that fortune favors the bold. By definition, a dark horse is a little-known competitor who emerges to distinction; the inner drive of the mythical dark horse is what inspires this wine display.

Client: E. & J. Gallo Wines

Brand: Dark Horse

Main Channel: Beer, Wine and Spirits Beverage Retail

Year: 2017

Type: Dark Horse Wine Exploding Barrel

Main Materials: Wood, Plastic

Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation

Program: Branding and Promotion; the horse is leaping out of the barrel just as the flavor will leap out of your wine glass

Merchandising Type: Fixtures & Permanent Displays