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Dark Horse embodies the notion that fortune favors the bold. By definition, a dark horse is a little-known competitor who emerges to distinction; the inner drive of the mythical dark horse is what inspires this wine display.
Client: E. & J. Gallo Wines
Brand: Dark Horse
Main Channel: Beer, Wine and Spirits Beverage Retail
Type: Dark Horse Wine Exploding Barrel
Main Materials: Wood, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion; the horse is leaping out of the barrel just as the flavor will leap out of your wine glass
Merchandising Type: Fixtures & Permanent Displays
Lake Zurich – HQ
945 – 940 Telser Rd.
Lake Zurich, IL 60047