Dark Horse embodies the notion that fortune favors the bold. By definition, a dark horse is a little-known competitor who emerges to distinction; the inner drive of the mythical dark horse is what inspires this wine display.






Client: E. & J. Gallo Wines
Brand: Dark Horse
Main Channel: Beer, Wine and Spirits Beverage Retail
Year: 2017
Type: Dark Horse Wine Exploding Barrel
Main Materials: Wood, Plastic
Awards/Recognitions: 2018 Shop! GlobalShop OMA Gold, 2017 West Coast POPAI Silver, 2017 Best Innovation
Program: Branding and Promotion; the horse is leaping out of the barrel just as the flavor will leap out of your wine glass
Merchandising Type: Fixtures & Permanent Displays