September 1, 2021

Bud Light Platinum Seltzer | Silver OMA | Permanent Display

Bud Light Platinum Seltzer Spring Load Display

With the increasing popularity of adult-beverage seltzers, all products within that category need to have a strong presence. Bud Light Platinum Seltzer was new to the marketplace in fall 2019, the objective was to develop a first of its kind spring loaded merchandiser that prominently displayed the product to the top of the display. This piece had the versatility to be merchandised in grocery, convenience, mass, and liquor stores.

As this engineering feat has never been accomplished before, a tremendous amount of research and development was needed to perfect this system since the mechanism works so smoothly. The compliance rate was easily 100%. Strategically placed in convenience and grocery stores next to other seltzer contenders gave the consumers the option to try this high-end seltzer backed by a well-known brand such as Bud Light Platinum. The overall success of this display goes way beyond Bud Light Platinum and will reinvent the off-premises market for future products. As the framework allows for complete interchangeability of all visuals and is engineered to work around multiple product offerings within the AB InBev portfolio. Retailers found the display to be quite successful with a true grab n go experience.

Client: ABinBev
Brand: Bud Light Platinum Seltzer
Main Channel: Beer
Awards/Recognition: 2021 Silver OMA Award
Year: 2020
Type: Permanent Display
Main Materials: Metal with sintra graphic inserts

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