Making your Trade Show Booth Dreams a Reality

Overview

The project originated from one of our existing clients, Highline Aftermarket. The Highline team reached out to Bish Creative in need of a booth for one of their brands, Service Champ, for the Jiffy Lube Trade Show and Convention in Las Vegas. They had a short time-line and and a tight budget, however Bish was up for the challenge.

Approach

Bish’s creative team of designers collaborated to make a booth that was both engaging and inviting booth experience. Once the concept was approved, the Bish team started the engineering process to make this booth dream a reality.

The engineering challenge was to create a booth that could be easily assembled on the trade show floor. Utilizing a number of innovative techniques, the Bish team was able to meet and exceed the project requirements. The prototype was produced and then assembled at Bish headquarters to confirm performance and timely setup. Custom crates were then built to house the entire booth and furniture for efficient shipping to the Las Vegas trade show.

Materials Used:

Custom PVC graphics
Metal tubing uprights
55” TVs
2 Husky garage cabinets
2 pub tables
12 stools
2 product shelves

Features:

Adaptable scissor frame
Easy installation and tear down
Custom bar stools
Husky lock cabinets for under counter storage

Results

At the show, the booth was successfully assembled and it was showtime! The installation went smoothly and the Service Champ team absolutely loved it. Even though it was a relatively small trade show, the booth attracted a tremendous number of visitors. The Jiffy Lube Show provided a Happy Hour for all of the attendees and placed one of the bars right in front of the Service Champ booth. This allowed for the attendees to utilize the booth’s stools, tables and countertop space.

Conclusion

This project is a great example of how Bish Creative transformed a concept into an engaging trade show experience. We deliver successful results by listening to our client’s unique goals, generating innovative out-of-the-box ideas and producing final executions with that WOW factor.