Bish Creative – Retail Insights #15

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Please enjoy our 15th Retail Insights video.

President & CEO of Bish Creative Jerry Fox, as he says goodbye to 2020 and hello to 2021.

This month’s topic is Welcome to 2021.

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Retail Insights #15 Welcoming 2021 transcript

Jerry Fox:
Hello again, my name is Jerry Fox, President and CEO of Bish Creative Display. Welcome to 2021. It’s been a very difficult year and we cherish the lives we lost and cherish those who served and suffered during this pandemic. Someday, all of us will look back at 2020 and realize what we learned. We learned patience. We learned we cannot get everything we want, when we want it. How many of you had to print out a picture of something to give away as a gift during the holidays because it didn’t arrive in time. We learned respect. We learned to shop with masks on and be respectful of each other.

Jerry Fox:
If you go back in time and look at pictures of when your younger to when you’re older, you’ll see that the one part of your body that doesn’t change is your eyes. So as the saying goes, the eyes have it.

Jerry Fox:
We also learned to persevere. We learned to move forward; go in a different direction. The new normal is the normal, so we did notice some things that are changing over the past few weeks. Traffic is up on the streets. If you look at the highways and byways of life as people are getting back to a hustle and bustle. Sales in many categories are up; food, hardware, alcohol, not so surprised on the last one.

Jerry Fox:
Certain retail categories will struggle. Fashion will be an industry that will struggle for quite some time were we’ve learned to go through life in a casual manner. Other categories will continue to grow. We have one client that’s increased their order of craft beer tap handles. Why? Because they believe and know that once we are able to go into a bar, a cold draft beer will be required.

Jerry Fox:
My advice to retailers, your chance to change is now. If you’ve changed nothing over the past 10 months, change now. As the saying goes, hindsight is 2020. We will all look back someday and realize 2020 taught us more than we expected. As our friends at Frederick Wildman and Pol Roger say, “One bottle is not enough.” Cheers till next time.

 

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Bish Creative – Retail Insights #14

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Please enjoy our 14th Retail Insights video!

In this video, the grandson to Bish founder Lorenz Buescher, Randy Buescher and current Bish President/CEO Jerry Fox chat about technology

This month’s topic is how Bish Creative has leveraged technology and pioneered innovation through the years.

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Happy New Year

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While this year has forced us to change and adapt, it has also taught us the importance of love and togetherness. We’ve found new ways to spend time together, whether virtually or outside. It’s allowed us to appreciate one another in ways we never knew. We’ve learned that everyone is essential, from hospital to grocery store staff. We’ve adapted our work life, home life and education. While this year has been tough, there are positives that allow us to grow closer than ever.

From the Bish Family to yours, Happy New Year.

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Bish Creative – Retail Insights #13

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Please enjoy our 13th Bish Retail Insights video!

Featuring the daughter-in-law and grandson to Bish founder Lorenz Buescher, Robbe and Randy Buescher.

This month’s topic is the history of Bish Creative.

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Bish Creative – Retail Insights #12

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Please enjoy our 12th Bish Retail Insights video!


Featuring our Senior Account Managers, Lori and Kelly

This week’s topic is how Bish’s project management team delivers successful end-results.

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Retail Insights #12 Account Management transcript

Lori Taylor:
In terms of account management, I think that our clients can expect perfection. I think that they will be confident and they will feel comfortable with us, knowing that we will handle all of their expectations from start to finish.

Kelly Laskowski:
At the end of the day, we are here to make our clients lives easier, our clients jobs easier.

Lori Taylor:
We interpret each client’s needs basically by building relationships with them. It’s about learning about what they want, what their expectations normally are, because every client is different. We need to just make sure that we are building those relationships and we know them well enough to kind of help them through.

Kelly Laskowski:
Knowing the expectations, knowing their way of working so that you can anticipate what they need and hopefully get them an answer before they have to ask a question, as well as just always asking questions to get to a point where everybody’s understanding.

Lori Taylor:
I think that you can never have too much communication when you’re dealing with these projects. There’s a lot of moving parts. There’s a lot of details. I think that the clients feel much more comfortable knowing that we are looking at all these details, that we’re paying attention, because they all matter. I think the clients really rely on us to bring these concepts to life. It’s our job to make sure that we are staying informed and knowledgeable on all the possibilities.

Kelly Laskowski:
Education is key. Always keeping up with marketing trends, always keeping up with fashion trends. Anything that could give our clients a leg up.

Lori Taylor:
Our approach to delivering award-winning designs is basically a team effort. We have an amazing team here with all the different departments and we all work together to make sure that we can deliver the most creative, innovative design.

Kelly Laskowski:
Everybody is completely dedicated. I’m sending emails at two o’clock in the morning, making sure everything’s right, staying here late until 10 o’clock at night. Just the passion that everybody has here, it comes through in the work.

Lori Taylor:
I think that we’ve got a great team here, and I think that with everybody’s own insights and suggestions, that we’re able to deliver a very creative, innovative concept every time.

Kelly Laskowski:
With teamwork.

 

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What is Visual Merchandising and why is it important for your brand’s success?

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What is Visual Merchandising and why is it important for your brand’s success?

At Bish Creative, we believe first impressions matter. In the retail world, this could be the difference between a satisfied customer or a lost sale. To ensure your products are catching the eyes of your audience in the retail space they need to be the best visual representation of your brand. How do you get customers to notice your brand in this competitive space? This is where visual merchandising comes into play. Whether someone is doing their routine weekly grocery shopping or shopping for a special occasion, your point of purchase displays and merchandising end-caps can easily transform your brand’s aesthetic and pull the shopper’s attention right to your brand. Finally enticing messaging for your merchandising displays can lead to a sale.

What is visual merchandising and how can it help my brand?

Visual merchandising is the practice of optimizing the presentation of products and highlighting their features in a retail setting. A couple examples of retail displays are countertop displays, end-caps or interactive store displays. Each type of display plays a different role in the shopper’s experience. While an end-cap keeps your brand visible from many areas in the space, a countertop display pushes for last minute impulse purchases when the customer is at the register.

The purpose of retail displays is to attract new and repeat customers, encourage them to connect with your brand and motivate them to make a specific purchase. When they see an eye-catching display, the idea is to elicit an interaction – whether that is touching part of the display or simply viewing it, with the end-goal of the shopper grabbing the product and making the purchase. The in-store customer experience is just one touch-point between the shopper and your brand. A strong digital presence on social media is a great compliment to retail displays to keep your brand relevant in the eyes of your audience. As we know, the retail space is a competitive place and this is where making a lasting first impression for your customers is crucial. Not only have they interacted with your display and brand, you’ve begun to build a relationship, resulting in a customer.

There are many different ways your brand can be showcased to maximize visibility and sales on the retail floor. Each brand has different needs and target audiences, and therefore a different visual merchandising strategy. This is where the visual merchandising experts at Bish Creative team can help.

How can Bish Creative help with my visual merchandising efforts?

At Bish Creative, we can bring your retail merchandising vision to life! Whether you’re looking for a corrugated display, Retail Theater or a complete store redesign with interactive components, our creative team of project managers, designers and engineers will collaborate to ensure your brand is being cast in the best and brightest light. Our background of award-winning designs that are strategically catered to the target audience have been trusted to put the spotlight on our client’s brands for the last 60 years. From permanent displays to floor displays and everything in between, our creations will have customers reaching for your product over and over again.

Check out our Portfolio to see what we can do with your brand.

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Bish Creative – Retail Insights #11

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Please enjoy our 11th Bish Retail Insights video!

Featuring our Senior Designers, Dan and Jon

This week’s topic is the importance and strengths of Bish’s design team.

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Retail Insights #11 Bish’s Design Team transcript

Jon Solomon:
It’s an old adage in writing, but I think it definitely applies to design, that the scariest place for a creative person is the blank page. And research is that springboard.

Dan Ceresa:
For me, my process always starts with a blank canvas. I have a blank Photoshop document, or a brand new scene in my 3D program, and that’s where I like to shine.

Jon Solomon:
I think the first place to start when developing a strategy is just listening. Listening to the client, reading through the brief, paying attention to what it is that they want, what the brand needs, and then going from there. At the end of the day, it has to stand up.

Jon Solomon:
One of the neat things about our industry is everything we’re doing is in real space. It’s not made up, and so we have to respect things like physics, and energy, and all of the different kind of disciplines that go into that, and engineering is central to that. So there is the physical side of it, that I quipped where it does need to stand up, but then also the way that it’s built will always directly affect the price of the final unit.

Jon Solomon:
The thing that really, I think, sets us apart on design is us. We hands down, I think Bish has the strongest design team in our industry. So it really boils down to the team that Jerry and the management at Bish has developed.

Jon Solomon:
Drive-through open.

Dan Ceresa:
That’s right.

Jon Solomon:
There you go.

Dan Ceresa:
There it is, right on the wall there. Drive-through’s always open was the saying that our boss, Jerry, has always coined with everything. No matter what the client wants, when they want it, drive-through is open, we’ll get it for them. We’ll get it right the first time.

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Bish Creative – Retail Insights #10

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Please enjoy our 10th Bish Retail Insights video!

Featuring our  Chief Operating Officer, John Jaffke

This week’s topic is New & Improved Operations Capabilities.

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Retail Insights #10 Operations Overview transcript

John Jaffke:
I’m John Jaffke, Chief Operating Officer at Bish Creative. You already recognize Bish as the innovator in our industry. And Jerry invited me to speak to you today about some exciting operations enhancements which supports this creativity.

John Jaffke:
But first, a little about me. I spent the majority of my career working for two major consumer products companies, Frito-Lay and Kraft, seeing firsthand that a great merchandising vehicle can provide up to a 600% lift in product sales. Then several years ago, I shifted to a consulting role across the entire display industry. And after about two years of work for five different clients, I realized that Bish was exactly the team, and exactly the culture that I’d been looking for. Bish is truly the best of the best.

John Jaffke:
And now on to one of my favorite topics, operations. Over the past year, we have implemented a number of changes which add to our capacity, reduce our display costs, and improve service for all of our clients. First of all, we’ve implemented a company-wide enterprise resource planning system, otherwise known as an ERP. Ours is called NetSuite. This allows us to monitor every stage of a project, from concept through design, prototyping, manufacturing and shipping, and finally, invoicing.

John Jaffke:
Next, we reorganized and expanded our warehouse network, with a capability to fulfill and ship product from 10 different facilities in the Eastern, Midwest, and Western parts of the US. This includes the ability to assemble displays from simple two-component kitting, all the way to projects requiring an assembly line with over 30 employees.

John Jaffke:
All of our logistics work will be tracked within a warehouse management system, or WMS, that we are installing as we speak. This provides our clients immediate information on inventory status and shipment timing. Of course, none of these improvements would be possible without the greatest asset of Bish, our people.

John Jaffke:
Here we have embarked upon a journey to provide continuous feedback and personal development through individual goals, and professional training. The net result of all of these efforts is an even better customer experience, with enhanced communications, streamlined reporting, and most importantly, on-time delivery of a creative display which grows your business.

John Jaffke:
So thanks for joining us today. I know you’ll share my enthusiasm for these changes as we chart the next 65 years at Bish.

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Bish Creative – Retail Insights #9

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Please enjoy our ninth Bish Creative Retail Insights!

A video interview series with Jerry Fox,
President/CEO Bish Creative. This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.

This week’s topic is Cupcake Vineyard’s LightHearted.

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Bish Creative – Retail Insights #8

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Please enjoy our eighth Bish Creative Retail Insights!

A video interview series with Jerry Fox, President/CEO Bish Creative.
This series hosts Jerry speaking to current world and industry events, strategies and some interesting and fun stories.

This week’s topic is the 2020 Roller Coaster we’ve all be riding.

Thanks for watching!

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    Get ready to win some awards!

    Ok, you asked for it!

    Prepare to be blown away!

    Give us some info & we’ll get started!

       

      Get ready to win some awards!