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The right answer for the smallest store, the shortest trip and the most competitive inches in retail.
OVER 70 YEARS • IN-HOUSE DESIGN, ENGINEERING & PRODUCTION, TECHNOLOGY, LOGISTICS & WAREHOUSING
THE CHANNEL
The hardest space in retail is the smallest one
The c-store trip is measured in minutes. A large share of what the store was never on a list. There is no back room, no merchandising crew. There’s just one associate, mid-shift, with a box cutter and an already full floor.
That’s the space BISH> designs for.
The store first, not the display first.
WHAT WE MAKE
A convenience store isn’t one space. It’s six.
Every zone has its own physics: its own dwell time, its own footprint, its own rules about what is allowed to live there. BISH> reads the zone before it draws the display.
Zone 1
The Counter
The most expensive real estate in American retail. You are measured in inches, and are borrowing space from the transaction itself. This is where impulse buys happen.

Zone 2
The Cold Vault
Cooler toppers, shelf systems, branded coolers, and suction racks all build for condensation, constant reach-in, and a door that closes a hundred times a day.

Zone 3
The Floor
End caps, spinners, case stackers, dump bins. Small footprints holding real volume and engineered to hold up through promotions and come down clean.

Zone 4
Air Space
When the floor is full, the only space left is above. Pole toppers, headers and signage claim attention without claiming square footage.

Zone 5
The Shelf
The shelves are packed with products and few SKUs of each. We know how to maximize space and impact on existing shelving.

Zone 6
Food Service
The fastest-growing margin in the channel and the least merchandised.

HOW WE THINK
Every retail engagement has a right answer.
Four questions BISH> asks before anything gets drawn.
Creative Logic
What stops someone who wasn’t going to stop? It’s the unexpected right answer.
Engineering Logic
Will it survive the store? Designed and engineered in-house to ship, set, hold product and take a hit for the full length of its life.
Retail Logic
Where does it actually live? A 7-Eleven is not a Casey’s and Casey’s is not a Buc-ee’s. BISH> reads the store, the planogram and the compliance rules before it designs.
Program Logic
What happens next? Not a display, a calendar. Every door, every reset, every season, from one partner who already knows the brand and the environment.
THE PART NOBODY DESIGNS FOR
The best display in retail doesn’t work if nobody sets it up.
In this channel, the person assembling your display is a store associate in the middle of a shift. BISH> engineers backward
from that moment: flat freight, fewer parts, no tools, minutes instead of afternoons. Even better, we can ship it built and filled
with product ready for the floor.
That isn’t a manufacturing detail. It’s the difference between a display that ships and display that sells.
Ships flat
Fewer cartons, lower freight, less damage in transit.
Sets in minutes
Made for one person to set up in a store with no back room.
One associate
Engineered for the store actually has.
Higher set rates
The display that goes up is the display that sells.

SCALE
A national program that knows what town it’s in.
Chain-specific footprints. Regional teams and local partnerships. Seasonal windows that match the actual trip- road trip, Big game, tailgate, holiday. BISH> designs, produces kits and ships so the right version lands at the right door on the right date.

WHO WE BUILD FOR
PepsiCo, Hershey, Monster, Frito-Lay, Conagra Brands, Campbell’s, Kellogg’s, AB InBev, Molson Coors, Constellation Brands, Talking Rain, Brown-Forman, Beam Suntory, The Wine Group, E&J Gallo Winery, Bacardi.
One firm. Concept to the floor
No handoff between the agency that designs it the plant that builds it. The people who draw it are the people who engineer it and they are down the hall from the people that assemble and ship it.
71+ years
Family-held. Lake Zurich, Illinois.
In-house
Design, structural, engineering, prototyping.
Global production
Long term relationships and cost effectiveness.
368,000+ sq ft
Warehousing, kitting and fulfillment.
Direct to store
Ships to the door, not just to the DC.
Compliance & EDI
Designed to retailer specs.
START HERE
SEND US YOUR NEXT RESET.
Let’s have the conversation. Tell us the challenge, the chain, the season and the footprint your been given and we will come back with ways you could own it. No commitment, no charge. We want you to see how we think.
Jerry Fox
President /CEO
jfox@Bishcreative.com
M 708.302.5557
Online
Bishcreative.com

Jarod Gentry
Director of National Accounts
jarod.gentry@Bishcreative.com
M 872.364.9165
Lori Taylor
Director of Client Relations
ltaylor@Bishcreative.com
M 847.212.1679