C-STORE
LOGIC

The right answer for the smallest store, the shortest trip and the most competitive inches in retail.

OVER 70 YEARS • IN-HOUSE DESIGN, ENGINEERING & PRODUCTION, TECHNOLOGY, LOGISTICS & WAREHOUSING.

THE CHANNEL

The hardest space in retail is the smallest one

The c-store trip is measured in minutes. A large share of what the store was never on a list. There is no back room, no merchandising crew. There’s just one associate, mid shift, with a box cutter and an already full floor.

That’s the space BISH> designs for.
The store first, not the display first.

WHAT WE MAKE

A convenience store isn’t one space. It’s six.

Every zone has its own physics: its own dwell time, its own footprint, its own rules about what is allowed to live there. BISH> reads the zone before it draws the display.

Zone 1

The Counter

The most expensive real estate in American retail. You are measured in inches, and are borrowing space from the transaction itself. This is where impulse buys happen.

Zone 2

The Cold Vault

Cooler toppers, shelf systems, branded coolers, and suction racks all build for condensation, constant reach-in, and a door that closes a hundred times a day.

Zone 3

The Floor

End caps, spinners, case stackers, dump bins. Small footprints holding real volume and engineered to hold up through promotions and come down clean.

Zone 4

Air Space

When the floor is full, the only space left is above. Pole toppers, headers and signage that claim attention without claiming square footage.

Zone 5

The Shelf

The shelves are packed with products and few SKUs of each. We know how to maximize space and impact on existing shelving.

Zone 6

Food Service

The fastest-growing margin in the channel and the least merchandised.

HOW WE THINK

Every retail engagement has a right answer.

Four questions BISH> asks before anything gets drawn.

Creative Logic

What stops someone who wasn’t going to stop? It’s the unexpected right answer.

Engineering Logic

Will it survive the store? Designed and engineered in-house to ship, set, hold product and take a hit for the full length of its life.

Retail Logic

Where does it actually live? A 7-Eleven is not a Casey’s and Casey’s is not a Buc-ee’s. BISH> reads the store, the planogram and the compliance rules before it designs.

Program Logic

What happens next? Not a display, a calendar. Every door, every reset, every season, from one partner who already knows the brand and the environment.

THE PART NOBODY DESIGNS FOR

The best display in retail doesn’t work if nobody sets it up.

In this channel, the person assembling your display is a store associate in the middle of a shift. BISH> engineers backward from that moment: flat freight, fewer parts, no tools, minutes instead of afternoons. Even better, we can ship it built and filled with product ready for the floor.

That isn’t a manufacturing detail. It’s the difference between a display that ships and display that sells.

Ships
flat

Fewer cartons,
lower freight,
less damage in
transit.

Sets in
minutes

Made for one
person to set up
in a store with
no back room.

One
associate

Engineered for
the store
actually has.

Higher
set rates

The display that
goes up is the
display that
sells.

SCALE

A national program that knows what town it’s in.

Chain-specific footprints. Regional teams and local partnerships. Seasonal windows that match the actual trip- road trip, Big game, tailgate, holiday. BISH> designs, produces kits and ships so the right version lands at the right door on the right date.

WHO WE BUILD FOR

PepsiCo, Hershey, Monster, Frito-Lay, Conagra Brands, Campbell’s, Kellogg’s, AB InBev, Molson Coors, Constellation Brands, Talking Rain, Brown-Forman, Beam Suntory, The Wine Group, E&J Gallo Winery, Bacardi.

One firm. Concept to the floor

No handoff between the agency that designs it the plant that builds it. The people who draw it are the people who engineer it and they are down the hall from the people that assemble and ship it.

71+ years

Family-held.
Lake Zurich,
Illinois.

In-house

Design,
structural,
engineering,
prototyping.

Global
production

Long term
relationships and
cost effectiveness.

368,000+ sq ft

Warehousing, kitting
and fulfillment.

Direct to store

Ships to the door,
not just to the DC.

Compliance &
EDI

Designed to retailer
specs.

START HERE

SEND US YOUR NEXT RESET.

Let’s have the conversation. Tell us the challenge, the chain, the season and the footprint your been given and we will come back with ways you could own it. No commitment, no charge. We want you to see how we think.

Jerry Fox
President /CEO
jfox@Bishcreative.com
M 708.302.5557

Online
Bishcreative.com

Jarod Gentry
Director of National Accounts
jarod.gentry@Bishcreative.com
M 872.364.9165

Lori Taylor
Director of Client Relations
ltaylor@Bishcreative.com
M 847.212.1679

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